#LookUpAndDownload Guerilla Marketing Campaign
While most people were getting in the mood for Halloween this year with topical costumes such as Pikachu, Harley Quinn or Donald Trump – which you have to admit are potentially scarier propositions than the obligatory witch or zombie outfits – we were out on the streets of London with nothing but our hoods up, a stencil and some cans of chalk paint.
Using stealth skills learned from watching James Bond movies and graffiti techniques picked up from the videogame Jet Set Radio, we hit over 80 locations in six different boroughs: Tower Hamlets, Newham, Southwark, Lambeth, Greenwich and Lewisham.
We targeted every university, college and job centre in the area, as well as locations with high foot traffic. The idea of the #LookUpAndDownload guerilla marketing campaign was to put JOB TODAY in front of the eyes of the people who could benefit from it the most.
Many young people, students and the unemployed are desperately seeking work but are tired of traditional recruitment routes, which can be time-consuming and frustrating.
We’re a little different.
Over the past year we’ve added over two million registered jobseekers and 150,000 businesses to our platform. In that time we’ve processed more than 20 million job applications –we’re growing all the time.
And the best bit…
74% of our job matches are made on the same day.
That’s significantly less than the industry average of 36-40 days. Seriously, the stats suggest you could find a job a month sooner if you download our app than if you don’t.
We’re a disruptive startup. We’re shaking up the recruitment industry. We’re connecting jobseekers with employers – on a massive scale. And we’re making our mark on the streets of London at the same time.
So what are you waiting for? Stop chasing pavements, there are a lot of things to be scared of in 2016 but unemployment isn’t one of them…
#LookUpAndDownload JOB TODAY!
#LookUpAndDownload
