Lead drive

We are seeking an experienced Digital Marketing Analyst to join our rapidly expanding team, supporting our client in the North of England. You will work alongside passionate, driven consultants in a fast-paced environment, playing a pivotal role in shaping our client's digital marketing strategy by driving data analytics initiatives across all paid and owned channels. Predominantly, you will create and present your own analysis using various analytics platforms (e.g., Google Analytics, Adobe Analytics, platform-specific insights) to measure, optimize, and report on marketing performance. You will collaborate closely with marketing managers, media buyers, and insights specialists to create bespoke insights that directly influence campaign strategies, budget allocation, and ROI. In today's competitive digital landscape, understanding channel performance, customer acquisition cost, and lifetime value is essential for efficient growth. As such, the Digital Marketing Analyst will be responsible for developing and implementing robust analytics frameworks for attribution, testing, and reporting that ensure our insights are both relevant and actionable. This role demands a blend of analytical rigor and commercial acumen, with a focus on identifying optimization opportunities, uncovering trends in customer behavior, and delivering insights that drive data-informed decision-making for the marketing team. Ultimately, this role is about more than just reporting numbers; it is about being a key advisor to the marketing team, unlocking critical insights that drive customer acquisition, retention, and commercial success, ensuring our client's ecommerce business remains a leader in its sector. The role will be Hybrid/North England for up to 3 days per week as required. Key Responsibilities: 1. Performance Analysis & Optimization:, 2. Analyze performance data across all digital marketing channels (e.g., Paid Search, Paid Social, Programmatic Display, Affiliate, Email) to evaluate ROI, CAC, and efficiency., 3. Conduct deep-dive analyses into campaign performance, audience segmentation, and creative testing to generate actionable recommendations for optimization., 4. Develop and maintain dashboards and automated reports to provide the marketing team with clear, timely visibility into channel and campaign KPIs., 5. Attribution & Customer Journey Insights:, 6. Manage and interpret multi-touch attribution models to understand the true contribution of each marketing channel throughout the customer journey., 7. Analyze the path-to-purchase, identifying key touchpoints and potential drop-off points to advise on budget reallocation and channel strategy., 8. Collaborate with the broader insights team to integrate marketing data with ecommerce and customer data for a holistic view., 9. Strategic Advisory & Reporting:, 10. Act as a key advisor to the digital marketing managers, ensuring data insights are integrated into planning, budgeting, and tactical execution., 11. Prepare and present regular performance reports and strategic recommendations to senior leadership, translating complex data into clear business stories., 12. Establish and monitor KPIs for marketing initiatives, measuring effectiveness against business objectives., 13. Testing & Experimentation Framework:, 14. Design measurement plans for A/B and multivariate tests across marketing channels (landing pages, ad creative, email subject lines)., 15. Analyze test results to provide statistically sound recommendations that enhance conversion rates and user experience., 16. Tool Management & Collaboration:, 17. Become an expert user of analytics and marketing platforms (e.g., Google Marketing Platform, Meta Business Suite, GA4)., 18. Ensure accurate tracking implementation (e.g., UTMs, pixels, conversion tags) in collaboration with marketing and tech teams. • Requirement to be in the client's offices in Yorkshire a minimum of 3 days per week., • 3-4+ years of experience as a Digital Marketing Analyst, Performance Analyst, or in a similar role within an ecommerce business, digital agency, or marketing consultancy., • Proven experience in analyzing performance data for key digital channels (Paid Social, PPC, Programmatic, Email)., • Strong analytical and data visualization skills, with advanced proficiency in Excel (pivot tables, lookups), Google Analytics 4 (or similar), Data Studio/Looker Studio, and PowerPoint., • Experience with BI tools (e.g., Power BI, Tableau) and understanding of SQL for data extraction is a strong advantage., • Exceptional communication and presentation skills, with the ability to translate complex performance data into actionable strategies for marketers., • Strong understanding of digital marketing metrics, attribution models, and customer lifetime value (CLV) concepts., • An active learner with an inquisitive mind, a talent for problem-solving, and a love for collaboration within a high-performing team.