FreshWipes Ltd

🧼 Marketing Manager – FreshWIPES HQ 📍 Hybrid (East Sussex office + WFH) | 💷 Salary £40-50k : DOE | 🕐 Full-time FreshWIPES is a fast-growing, purpose-led hygiene brand making waves in the FMCG world. Our rinse-free, biodegradable wipes and wash-free body care products are helping thousands stay fresh and confident—no shower required. We’ve been featured in the Daily Mail, stocked online with Superdrug, and now expanding into WHSmith hospital stores, with even bigger retail partners on the horizon. We’re looking for a strategic, data-driven, and brilliantly creative Marketing Manager to help us scale up and show the UK what a proper hygiene revolution looks like. If you’re equal parts Klaviyo wizard and brand guardian, with a knack for retail-ready marketing, this one’s for you. 👀 What You’ll Be Doing You’ll be our marketing MVP—planning, creating, analysing and evolving campaigns across DTC, retail and beyond. Your fingerprints will be on every touchpoint of our brand, from the shelves of WHSmith to inboxes and Instagram. 🧠 Strategy & Insight Shape brand positioning, tone, and go-to-market strategies as we expand into retail Turn consumer and market insights into smart marketing moves (no guesswork here) Lead the charge on new product launches and innovation rollouts Track competitors, trends and industry shifts to keep us ahead of the game 💻 Digital Marketing & E‑Commerce Own Klaviyo: flows, campaigns, A/B testing, reporting – you’ll know your open rates from your revenue per recipient Manage our Shopify site: merchandising, apps, CRO, pop-ups, and bundles Collaborate with our web team to improve UX and keep everything looking sharp and on-brand Plan and deliver newsletter campaigns, supporting sales and storytelling with every send 🖼️ Creative & Content Design and brief creative assets in Canva (or with freelance designers) Write engaging product descriptions, landing page copy and POS material Bring brand stories to life across digital, retail and PR Brief and collaborate with our social team to keep content fresh, aligned, and strategic 🛍️ Retail, Trade & Offline Marketing Plan and create POS for stores (think shelf wobblers, FSDUs, staff packs and planograms) Support our sales team with trade marketing materials and launch kits Liaise with retailers on brand visibility, shopper marketing and seasonal activations Help manage press, TV, and radio campaigns from creative to airtime 📊 Analytics, Reporting & Budgets Own the marketing budget and track campaign ROI Regularly report on key metrics – website traffic, email performance, CAC, retention etc. Recommend adjustments based on performance and testing 🤝 Collaboration & Cross-Functional Work Work closely with our founder (she’s fast-paced, strategic, and partial to a bad pun) Liaise with sales, operations, product development and customer service to keep everything joined up Manage agencies and freelancers with confidence ✅ You’ll Need To Have 5+ years marketing experience in FMCG, health or beauty Proven Klaviyo skills (flows, segmentation, reports – we’ll ask for examples) Strong Shopify experience (and comfort using apps like Rebuy, Recharge, Judge.me etc) Solid experience creating or managing campaigns across press, radio or TV Canva confidence and a great eye for design, even if you’re not a full graphic designer Analytical brain: you understand data and love using it to make decisions Experience managing agencies, budgets and freelancers A proactive, positive attitude – you roll up your sleeves and get stuck in A passion for building brands with purpose, personality and a bit of cheek 🎁 What’s In It For You Hybrid working – we’re based in East Sussex, and you’ll need to be in the office regularly The chance to grow with a scaling brand that’s making a real impact A seat at the table to shape our future (we’re small enough for your ideas to matter) A supportive, fast-paced team that actually cares Staff discount, free wipes, and the occasional product testing session you probably didn’t expect to enjoy so much A founder who’s been through the start-up trenches and still thinks this is just the beginning 📬 Ready to Join Us? We’re looking for someone who’s as obsessed with storytelling and performance as we are with hygiene. If that’s you, send us: Your CV A cover letter (or even a video or voice note) Examples of Klaviyo work or previous campaigns you’ve created