Marketing Optimisation Manager

Sales & Marketing

11/08/2020

Marketing Optimisation Manager

Marketing Optimisation Manager.

Are you a marketing manager with experience in developing websites and website optimisation?Do you have extensive experience in digital marketing, ideally both a consumer and corporate, as well as a track record of success in leadership and management? Who Are Emerald Works: Emerald Works is a leading e-learning solutions provider for individuals and corporate clients. Our mission is to be the favourite place to learn leadership and personal excellence skills. By partnering with content creators, instructional designers, technical experts and account managers, we design and deliver the best source of on-demand content to help people get their job done more effectively.Part of Emerald Group, a global learning organisation with a presence in 130 countries worldwide, bringing together Emerald Publishing and Emerald Works. With our roots in publishing, and bringing research to life, our learning solutions provides learners with the insight and tools they need to improve performance and excel in the workplace. The Role & Team: You'll be leading the overall website performance, design, development and updates. You'll work closely with the Head of Marketing and other stakeholders to develop a digital solution for our Go To Market strategy, delivering demand generation and topping up our sales and marketing pipeline.You'll have an eye for competitor analysis, reviewing analytical performance, experience of Google Analytics, CRO testing, creation of email and landing pages, as well as developing nurture pathways and automated trigger campaigns. What You'll Be Doing: Lead the team:Mentoring, motivating and developing your team with a focus on performance, setting targets and applying high standards.Create a culture that encourages accountability through open review and a "lessons learnt" way of working.Coach individuals to improve capabilities and unite the team, ensure that they engage as a positive unit, drive continual improvement and sh...

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Hiring company

The Emerald Group

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