Database Marketing Analyst

Sales & Marketing


Database Marketing Analyst

Database Marketing Analyst.

Job Description - Database Marketing Analyst (20000WCV) Job Description Database Marketing Analyst - 20000WCV) Description Database Marketing Analyst Sainsbury’s Bank, Edinburgh In a nutshell

To support the full campaign data cycle through providing targeting & selections to campaign performance & server reputation, with specific focus on our customer & product acquisition & cross sale marketing campaigns as the Bank continues its growth strategy.

What you need to do

• The design, optimisation & deployment of all 121 Marketing campaigns via all channels (e.g. DM, Email, Coupon-at-till, Social) to drive increased business performance & profitability, including:

• Full campaign deployment from initial evaluation, to selection, deployment and post campaign analysis

• Maintaining compliance and server reputation

• Identification of new contact opportunities

• Alignment with Sainsbury’s to maximise the contact strategy across the Group

• Leverage of segmentation & statistical models provided by the Data Science team

• Identification of process enhancements and efficiency improvements

• Assist the Database Marketing Manager in building strong relationships with Sainsbury's colleagues to deliver highly targeted, personalised communications to deepen customer loyalty to the overall Group

• Act as an advocate for data & insight generation across the business

• Ensure all documentation is up to date & proportionate to business requirement

• Provide reasoned advice and recommendations to the business, using own judgement as to when more complex issues require escalation

What you need to know and show

• Relevant technical skills & experience covering SQL and / or SAS plus campaign management software

• Experience with a broader range of analytical tools and techniques (e.g. R, Python) would be desirable

• Experience of Adobe Campaign utilising the tool for all aspects of campaign selections and depl...

  • Employment

pin iconEdinburgh

Hiring company

Sainsbury's Bank

Similar jobs

With your consent, we would like to use cookies and similar technologies to enhance your experience with our service. You can learn more about this in our Privacy Policy page