Database Marketing Analyst

Sales & Marketing

10/08/2020

Database Marketing Analyst

Database Marketing Analyst.

Job Description - Database Marketing Analyst (20000WCV) Job Description Database Marketing Analyst - 20000WCV) Description Database Marketing Analyst Sainsbury’s Bank, Edinburgh In a nutshell

To support the full campaign data cycle through providing targeting & selections to campaign performance & server reputation, with specific focus on our customer & product acquisition & cross sale marketing campaigns as the Bank continues its growth strategy.

What you need to do

• The design, optimisation & deployment of all 121 Marketing campaigns via all channels (e.g. DM, Email, Coupon-at-till, Social) to drive increased business performance & profitability, including:

• Full campaign deployment from initial evaluation, to selection, deployment and post campaign analysis

• Maintaining compliance and server reputation

• Identification of new contact opportunities

• Alignment with Sainsbury’s to maximise the contact strategy across the Group

• Leverage of segmentation & statistical models provided by the Data Science team

• Identification of process enhancements and efficiency improvements

• Assist the Database Marketing Manager in building strong relationships with Sainsbury's colleagues to deliver highly targeted, personalised communications to deepen customer loyalty to the overall Group

• Act as an advocate for data & insight generation across the business

• Ensure all documentation is up to date & proportionate to business requirement

• Provide reasoned advice and recommendations to the business, using own judgement as to when more complex issues require escalation

What you need to know and show

• Relevant technical skills & experience covering SQL and / or SAS plus campaign management software

• Experience with a broader range of analytical tools and techniques (e.g. R, Python) would be desirable

• Experience of Adobe Campaign utilising the tool for all aspects of campaign selections and depl...

  • Employment
    Part-time

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Hiring company

Sainsbury's Bank

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