CRM Marketing Executive.
We are Places for People Group; we are placemakers; our work impacts on the lives of people across the U.K. - providing homes to live in, communities to retire to, spaces to stay active, supported homes for independent living, and student accommodation. Our places work when they work for everyone. How do we do all this? By surrounding ourselves with customer-focused people, innovative people and driven people. Our people live and breathe our SPIRIT values; we are the place for spirited people. So, we want you to join us and the 12,000 other colleagues on our journey; colleagues who have helped us create places, maintain 195,000 homes, manage £4 billion of assets and teach 75,000 children to swim each week. More about your role As this is a newly created position, there is a real opportunity to make a difference and make this role your own. You will support the strategy and development of the organisation's CRM marketing communication activities. Your main focus will be on CRM marketing, you'll enjoy creating both content and campaigns directly for our target audiences across Email and SMS marketing channels, with a strong focus on lead generation and nurturing. This is a customer-focused role and you'll play a critical role in supporting the delivery of the multi-channel marketing plan across key retention channels such as email and SMS to drive the most optimal customer experience. You'll benefit from working as part of the Group Marketing Team and you'll specifically lead on the coordination and delivery of email campaigns and SMS marketing, email template creation, best-practice approach, A/B testing and analysis. Please note that this is an agile role as we will give you all the tools that you need to do your role effectively from home; although there will be the requirement to travel to our Preston office as and when is required. For more information please download our job profile available on our website. More about you You will h...