Campaign Manager - Currently Remote Working.
GLASGOW - CURRENTLY REMOTE WORKING/HOME WORKING
£40,000 - £50,000
This challenger bank is looking for a data-focused campaign manager to take their email marketing delivery to the next level. If you're interested in the data behind the scenes of marketing, want to do more in segmentation or have the opportunity to expand your knowledge in campaign analytics this is the perfect role for you!
With over 6 million customers across the UK this bank is well on its way to transforming the way customers save, spend and invest their money. Despite rapidly growing they have managed to maintain their family feel and are exceptionally proud of the open and collaborative culture they've built. With clear growth pathways and a drive for getting the best out of all employees why not join?
Flexible working Training and development opportunities
Sitting in the CRM and Campaign delivery hub you will be closely working with a team of analysts and Campaign Managers all focused on building and delivery cutting edge campaigns using Adobe and Pega. With every decision grounded in data you will be manipulating large data sets to deliver engaging communications at every point of the customer lifecycle. Within this you will also:
Look to optimise current segmentations/selection strategies in line with campaign analysis and opportunities for further personalisation Create and deliver new customer lifecycles touching on market trends, legislative changes and acquisition/retention plans Leverage the full power of marketing technology to implement innovative approaches to marketing Support with a business shift towards automation
The successful campaign manager will have:
Experience delivering end to end email marketing campaigns Previously used a CRM or ESP platform such as Adobe Campaign, Unica, Pega or Salesforce A logical mindset with exposu...