Role: Marketing Manager
Salary: £32,000 - plus a £3,000 performance bonus
Hours: a minimum of 25 hours per week Our rapidly evolving business in a niche B2B environment and we're looking for someone to drive and deliver our marketing - responsible for the evolution, delivery and success of our marketing plan, specifically targeted at creating inbound leads for our sales process.
The successful candidate will relish developing unique, practical, value-driven solutions.
Someone who will develop our message, our voice and our communication channels. Deliver, create and execute, in conjunction with the senior team - here in the UK and in territories overseas as we grow, driving inbound leads and brand awareness. Responsibilities:
UK based and centric with responsibility for marketing in all territories (annual visits to the Gulf) In conjunction with the senior management team - agree messages, channels and tone Set out marketing calendar and activities along with budget based on ROI Devise content, script write, produce media, where appropriate, commission design Channels:
Run lead generation campaigns across multiple channels (Ads, email, web, social media) Measure and improve conversion rates and ROI of individual channels Manage content production and reception cycles Prepare business cases/budgeting for non-proven marketing channels based on potential ROI Content:
Create and distribute original content in line with the marketing plan and sales cycle requirements Support colleagues as "guest authors" of original content Develop and test new content ideas Conduct regular audit of fixed promotional assets (brochures, whitepapers etc) to ensure current and fit for purpose Inbound and contact Management:
Work with Global Sales Team to qualify inbound leads coming from multiple channels Update, manage and improve CRM systems Action or delegate immediate enquiries from inbound prosp...