Senior Marketing Automation Manager - Eloqua.
My client, a Financial Software company, is looking for a Senior Marketing Automation Manager to join their team on a 6 month contract based in London.
This role is ideal for a tech-savvy marketer that excels in building powerful email campaigns, enjoys working with various MarTech tools and is obsessed with data to deploy cutting-edge marketing programs that delight customers and accelerate business growth.
Leverage Eloqua to set up, execute and continuously optimise new campaign workflows across the customer lifecycle using structured automated processes such as data augmentation, lead scoring, propensity modelling, etc
Increase the reach & effectiveness of customer communications to drive product engagement through a well-coordinated mix of emails, social ads, SMS, push notifications, in-product prompts, on-site prompts, etc using the Eloqua platform.
Develop and execute a testing roadmap to continuously test and learn and drive innovation across the campaigns
Enhance overall CRM capability- explore opportunities to improve targeting, efficiency and marketing automation across the UK Marketing team
Ensure data and reporting is accurate - Manage data connections and reporting capability into Eloqua
Explain performance against targets - build dashboards to enable marketers to assess results against expectations - improving channel/program effectiveness
Work with Global team and the other cross-functional teams to share UK roadmap, prioritise work and follow up on progress
Build and document processes for delivering and optimizing effective campaigns & programs by partnering with design teams to translate marketing requirements into email functionality, as required
Manage pre- and post- deployment testing and QA to drive improved customer engagement.
Deliver customer contact strategy to deliver business goals and aligned with industry best practices
Work closely with Marketing Automation ...