Digital Marketing Analyst - EASY GREEN HOMES LTD - Greater

Job Description – Marketing Research Analyst

*Job Title:* Marketing Research Analyst
*Department:* Marketing & Business Development
*Employment Type:* Full-Time

About the Role

Easy Green Homes is looking for a *Marketing Research Analyst* to support our business growth by researching the UK residential energy efficiency market. You will identify potential customer segments, analyze competitors, monitor government-funded energy schemes, and provide valuable market insights that help us generate more qualified leads and expand our services across the UK.

Key Responsibilities

* Conduct in-depth research on the UK home energy efficiency market, including insulation, boilers, heating systems, and renewable energy solutions.
* Research government-funded schemes such as *ECO4*, local authority grants, and other energy-saving initiatives relevant to homeowners.
* Identify new geographic areas and target audiences for our services.
* Analyze competitors' pricing, services, marketing strategies, customer reviews, and online presence.
* Build and maintain databases of potential partners, housing associations, property management companies, landlords, and commercial opportunities.
* Research industry trends, customer needs, and changes in government regulations affecting the energy sector.
* Prepare weekly and monthly market research reports with actionable recommendations.
* Work closely with the marketing and sales teams to improve campaign targeting and lead generation strategies.
* Monitor digital marketing trends, search demand, and customer behaviour to identify growth opportunities.
* Collect, organize, and present research findings using spreadsheets, dashboards, and presentations.

Required Skills & Qualifications

* Bachelor's degree in Marketing, Business Administration, Economics, Environmental Studies, or a related field.
* Strong analytical and research skills.
* Excellent knowledge of Microsoft Excel, Google Sheets, and Microsoft Office.
* Ability to gather, verify, and present data accurately.
* Strong written and verbal English communication skills.
* Excellent attention to detail and problem-solving ability.
* Ability to work independently while managing multiple research projects.

Preferred Qualifications

* Experience researching the UK housing, construction, or energy efficiency sector.
* Familiarity with ECO4 funding, insulation, heating systems, or renewable energy markets is an advantage.
* Experience using research tools such as Google Trends, SEMrush, Ahrefs, Similarweb, or AI research tools like ChatGPT and Perplexity.
* Understanding of digital marketing, SEO, and competitor analysis.

What We Offer

* Competitive salary.
* Career growth opportunities within a fast-growing energy efficiency company.
* Professional training and continuous learning.
* Supportive and collaborative work environment.
* Opportunity to contribute to sustainable, energy-efficient housing across the UK.

About Easy Green Homes

Easy Green Homes helps homeowners improve their property's energy efficiency through professional insulation, heating, and boiler solutions. Our mission is to deliver high-quality energy-saving improvements that reduce energy bills, improve home comfort, and support a more sustainable future.