Warrington
Head of DTC £55,000 - £65,000 Based in Warrington (4 days in office) Role Overview Salt are working with a scale-up health and wellbeing brand who are seeking an experienced Head of DTC with an entrepreneurial outlook to lead the next phase of a high-growth brand expansion. This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you’ll oversee a small, dynamic team to scale the brand across multiple channels, including: direct-to-consumer platforms, online marketplaces, and B2B sales. Job Responsibilities • Lead commercial performance across direct-to-consumer platforms and Online Marketplaces., • Identify and build strategic partnerships and wholesale opportunities to broaden market reach., • Apply a data-driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention., • Manage and mentor a talented team across e-commerce, marketplaces, content, and B2B functions to deliver profitable growth., • Oversee agency relationships, ensuring alignment with commercial goals and brand strategy., • Collaborate closely with product, operations, finance, and customer experience teams to ensure alignment and execution excellence., • Lead the development of multi-channel content strategies (social media, video, email, PR, influencer, etc.)., • Explore and evaluate international market opportunities and expansion routes. What We Are Looking For • 5+ years experience in DTC or commercial roles, ideally within wellness, beauty, or lifestyle sectors. Exclusive fashion experience wouldn't be right for this role., • Proven track record of growing and evolving a brand., • Deep expertise in driving profitable D2C growth., • Experience with Amazon and B2B sales would be desirable., • Strong foundation in social media strategy and execution., • Commercially astute, with strong analytical skills and familiarity with key growth metrics (e.g., LTV, CAC)., • Passion for health, wellness, and wellbeing., • Exceptional creative instincts and a keen eye for detail., • Comfortable working in a fast-paced, entrepreneurial environment with multiple stakeholders., • Inspirational leadership style, with the ability to build and nurture a high-performing team.