Marketing Analyst
22 days ago
£30000–£40000 yearly
Full-time
Rochdale
Role Overview Gill Electrical and Gas is a trusted provider of electrical and gas safety services for homes and businesses. We are seeking a detail-oriented Marketing Analyst to interpret customer data, track digital performance, and optimize our local marketing efforts. You will turn raw data from our website, cookie consent analytics, and service inquiries into actionable insights that drive customer acquisition for services like Landlord Gas Safety Certificates, EV Charger Installation, and EPCs. Key Responsibilities 1. Website & Analytics Management • Monitor performance of the company website using Analytical Cookies data and tools like Google Analytics 4., • Track key metrics: bounce rate, traffic source, session duration, and goal completions (e.g., "Contact Us" clicks, service page views for Boiler Repair or Electrical Safety Inspections)., • Analyze user behavior patterns to identify which services (e.g., Commercial Catering Gas Safety vs. Fuse Board Upgrades) generate the most online interest. 2. Campaign & Conversion Analysis • Measure ROI of local marketing initiatives (e.g., Google Ads for "landlord gas safety certificate", social media posts about EV charging installation)., • Create dashboards to track lead form submissions, phone calls from the website, and service inquiry-to-booking conversion rates., • Segment data by customer type (homeowner vs. business owner) to tailor marketing messages for services like Electrical Installation Condition Reports. 3. Market & Customer Insights • Analyze service request data to identify seasonal trends (e.g., boiler repairs in winter, EPC requests before summer letting)., • Conduct competitive analysis of other local electrical and gas safety providers., • Use feedback and cookie consent preference data (functional/performance cookies) to improve user experience and personalize content. 4. Reporting & Recommendations • Generate weekly/monthly reports on digital marketing performance, including ad campaign effectiveness and website user flow., • Provide data-driven recommendations to optimize service pages (e.g., reducing bounce rate on the "Our Services" section)., • Increase in organic traffic to service pages (EV charging, gas safety inspections)., • Improvement in conversion rate from website visitor to contact form submission., • Reduction in cost-per-lead for paid advertising campaigns., • Bachelor’s degree in Marketing, Data Analytics, Business, or related field., • 1-3 years experience in marketing analytics (local service business experience a plus)., • Proficiency in Google Analytics (GA4), Google Tag Manager, and data visualization tools (e.g., Looker Studio, Tableau)., • Strong Excel/Google Sheets skills (pivot tables, VLOOKUP, data cleaning)., • Understanding of cookie-based tracking, consent management, and privacy regulations (UK GDPR, PECR)., • Ability to translate complex data into clear, actionable English for a non-technical business owner.
