Head of Brand - Jaded Man
hace 28 días
London
Reports to: CEO & Co-Founder Overview As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community. Responsibilities • Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity, • Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience, • Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions., • Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product., • Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life., • Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations., • Team Leadership: Build, lead, and inspire a high-performing brand and creative teamQualifications, • A strategic thinker with a strong creative eye and cultural radar., • Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends., • Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level., • Obsessed with storytelling, aesthetics, and the power of community., • Comfortable working in a fast-paced, startup environment., • 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture., • Proven success leading brand campaigns that have driven engagement and brand equity., • Strong understanding of digital marketing, content creation, and influencer / community ecosystems., • Leadership experience managing creatives and/or cross-functional teams.Benefits, • 50% Employee Discount, • 24 days holiday per year (plus bank holidays), • A paid day off on your birthday, • A paid moving day per year, • Hybrid Working Arrangements - 1 day per week WFH, • Pension Scheme, • Bonus Scheme, • Employee Assistance Programme for you and your family, • £500 employee referral bonus scheme, • Local Business Discounts (cafés, fitness, beauty etc), • North-West London office location directly located next to good transport links, • Casual office dress code (your style of dress is up to you, wear what you feel best in), • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies), • Regular Office Social Events (e.g. payday socials)\n#J-18808-Ljbffr