Advertising Manager (English, Cantonese and Mandarin Speaking)
1 month ago
London
Job Description The Advertising Manager will lead Canting Fusion’s advertising and promotional activities to drive restaurant awareness, customer footfall and revenue growth. This role requires fluency in both English, Cantonese and Mandarin to effectively target and engage multicultural customers, especially within the local community, visiting business and tourist clientele. Key Duties and Responsibilities • Develop, plan and execute comprehensive advertising campaigns across online (social media, Google, WeChat, etc.), print and out-of-home channels to promote the restaurant and special events., • Liaise with media outlets, designers and vendors to coordinate delivery of promotional content in English, Cantonese and Mandarin., • Manage the advertising budget, ensuring maximum ROI and regular reporting on spend and results., • Monitor and analyse the effectiveness of campaigns (using analytics, feedback and sales KPIs), adjusting strategies to meet revenue and customer acquisition targets., • Conduct ongoing competitor and market research and observation to identify promotional opportunities within the hospitality sector and the Chinese community in London., • Oversee the creation, translation and localisation of advertising content to ensure cultural relevance and accuracy for Chinese-, Cantonese- and English-speaking customers., • Support the restaurant’s digital presence by managing website content, online listings and paid advertising campaigns., • Build relationships with local businesses, corporate offices, Chinese community groups and influencers to increase brand visibility., • Organise promotional events, partnerships, or collaborations to boost footfall. Essential Skills and Qualifications • Fluency in English, Cantonese and Mandarin (spoken and written), with strong copywriting ability in these languages., • Minimum 3 years’ experience in advertising, marketing or promotions, ideally within hospitality, food or retail., • Demonstrated ability to plan, execute, analyse and evaluate successful advertising campaigns across digital and traditional media., • Strong skills in data-driven marketing, campaign management, ROI analysis and digital advertising tools., • Excellent organisational, interpersonal and project management skills., • Creative flair with a commercial mindset., • Previous advertising experience in a bilingual or multicultural environment., • Experience with WeChat/Chinese social media, digital ad placements and London hospitality marketing., • Ability to work flexibly, sometimes outside standard hours to support campaign launches or events. This role is crucial for building Canting Fusion’s brand profile and driving measurable increases in revenue and market reach.
