Social Account Manager
il y a 2 jours
City of London
Substance Global: Social Account Manager Job Overview As a Social Account Manager, you will play a key role in managing and delivering standout social media campaigns for leading entertainment clients across film, TV, streaming, and experiential activations. You’ll act as the bridge between our clients, internal creative teams, and on-the-ground event teams, ensuring campaigns are strategically aligned, creatively strong, and executed flawlessly across all social platforms. You’ll oversee day-to-day client relationships, manage timelines and approvals, and guide the creation of engaging, on-brand content that drives audience engagement and buzz. A deep understanding of pop culture, influencer trends, and audience behaviour across social platforms is key, as well as confidence in client communication and campaign reporting. This is a hands-on role that often requires attendance at press junkets, premieres, screenings, and live events to capture behind-the-scenes content, liaise with talent and influencers, and ensure client objectives are met in real time. The ideal candidate is someone who thrives in a fast-paced, creative environment, enjoys being on-site where the action happens, and can confidently represent both the agency and the client. Duties & Tasks The focus of this role is to effectively direct and execute simultaneous digital strategies for Substance's clients. Principle tasks and duties of this role will include: • Directing and delivering standout strategies and tactical executions for our client base., • Develop strong relationships with existing clients and drive new business., • Managing work schedules for Social Juniors and Execs, ensuring resources are adequately and appropriately assigned., • Develop and maintain relationships with suppliers, media platforms and publishers to ensure beneficial business relationships for both Substance and its clients., • Overseeing community management, selling into the client reactive moments and better ways to engage. Handling crisis communications, • Oversees the calendar ensuring a good mix of content types and themes, and that it is cohesive with the overall strategy, • Contracting and negotiating with influencers, writing the briefs. Has formed solid relationships with the influencers and agents to negotiate better rates, • Keeping up to date on new social updates, sharing them regularly presenting regularly in the biweekly session and selling in to our clients how these could be applied to their accounts, • Oversees the reporting and adds an additional layer of analysis based on knowledge of the account. Briefs in data collection to the insights team clearly and concisely with a clear understanding of the hypothesis and rationale for what we are reporting on., • Actively looks for opportunities to expand our services, clients and offering., • Manages more junior members' tasks, empowering them to take responsibility for their expected tasks, supporting them when they need help and advocating for additional resource needs where required., • Engage and attend all client activations, screenings and events Standards & Requirements While the role does not command any formal qualifications, essential skills required are: · 4+ years of experience • Proven experience as a Senior Account Executive or similar position, in a marketing agency, • Developing new business communication skills, • Uses insight and learning in everything that they do, basing their campaign decisions on what they know works best. They are able to sell in recommendations to colleagues and clients, • Is proactive in monitoring trends and regularly updates the wider company on new innovations, • Manages the tasks of more junior members, checking in on their progress and assisting them to upskill, • Is an asset in supporting and collaborating with senior members of the team and wider company, • Advocates for social in everything they do, working collaboratively with teams across strategy, creative and insights to create a better product, • Proficient and aware of their communication in a variety of written and verbal formats with a wide range of people; external individuals, organisations, other 3rd parties etc., • Is a go-to expert on all social platforms, innovations and opportunities, with a hunger for discovering new features and how we can use them. An expert in creative formats within Facebook, Twitter, YouTube, Instagram, Tik Tok etc, • Has experience in managing a budget and is beginning to lead in the creation and presentation of campaign ideas and reporting Additional Desirable Skills A fun and friendly disposition is required to work at Substance. As a company we take pride in the people that we employ, and the agency environment that we’ve created – so it’s important that we hire someone that fits in with the rest of the team, while also bringing their own personality of course!
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