London
Head of Performance – Iconic Global Travel Brand Salary: £110,000 – £125,000 Location: Central London (Hybrid: 2–3 days a week in the office) This is one of the most iconic and purpose-led brands in luxury travel – known globally for its commitment to conservation, culture and community. With over 40 years of heritage and a growing multi-brand portfolio, they connect discerning travellers with the world’s last wild places through extraordinary experiences. Following strong growth, the company is now entering an ambitious digital scale-up phase. With new leadership, increased investment, and a central London HQ, they are building a world-class marketing function designed to drive brand reach, performance and measurable commercial impact. The Role: Own and Scale Global Performance As Head of Performance, you’ll own a £12–13m global paid media budget across Paid Search, Paid Social, Programmatic and Influencer, driving lead generation, acquisition efficiency and ROI across multiple brands and markets. This is a hands-on leadership role where technical depth, analytical rigour and commercial thinking are key. You’ll lead a growing in-house team (currently 10), architect the data and reporting infrastructure, and work closely with Product, Data and Commercial to translate performance insights into business growth strategies. Collaborate with the Data team to design and implement reporting infrastructure using BigQuery, Tableau, and SQL, enabling real-time visibility of performance and spend efficiency. Lead weekly “performance war rooms” to identify test priorities, trade-offs and optimisation opportunities. Communicate performance and future strategy confidently to senior stakeholders and Group leadership. A data-led, commercially sharp operator who blends strategic vision with executional depth. You’ll be fluent in performance marketing fundamentals, thrive in high-growth environments, and be motivated by building something best-in-class from the ground up. 8+ years’ experience in Performance Marketing or Paid Media leadership. ~ Strong understanding of data architecture and measurement (SQL, BigQuery, Tableau or similar). ~ Experience improving CPL and lead quality through CRO, attribution and signal optimisation. ~ Demonstrated success leading performance marketing teams and collaborating cross-functionally. ~ Exceptional communication and stakeholder management skills – able to simplify data into decisions. Have experience building CRO and testing roadmaps to improve lead qualification and conversion. Understand how CRM and media signals influence platform bidding strategies. Are confident reasoning from first principles – capable of solving performance problems without perfect data. Have experience working in multi-brand, global environments with complex attribution challenges. Performance Marketing · Paid Media Strategy · Data & Analytics · SQL/BigQuery · Attribution & LTV Modelling · CRO & Conversion Strategy · Global Campaign Management · Team Leadership
