Marketing Executive
il y a 18 jours
Croydon
Permanent – Full Time\n\n£24,000 – £27,000 DOE + Bonus\n\nCroydon, London\n\nBusiness: emap\n\nBrands: AV Magazine, Packaging News, Electronics Weekly, Motor Trader, Independent Retail News and DFNI\n\nBase Location: Croydon, London, Hybrid\n\nEmployment Type: Full-time, Permanent\n\nSalary: £24,000 – £27,000 DOE + Bonus\n\nOverall Purpose of the Role:\n\nThe Marketing Executive will support the marketing team in executing marketing strategies and campaigns to drive audience engagement and lead generation for emap’s Emerald division.\n\nThe role involves creating, implementing, reporting and continuously improving email marketing, social media marketing, web marketing and event marketing campaigns. It also involves creating copy and basic design assets and lead generation campaigns to promote the sales of our brands’ ad media packages.\n\nThe ideal candidate will have experience in publishing, preferably B2B publishing, and will be adept at organising participation in trade fairs.\n\nStrong organisational skills are essential for managing personal tasks and coordinating the activities of a small team (with broad support from the Head of Marketing and Subscription Marketing Manager).\n\nThis role covers the marketing of leading brands within the portfolio, which currently includes AV Magazine, Packaging News, Electronics Weekly, Motor Trader, Independent Retail News and DFNI. These titles are controlled circulation (free) subscriptions and as the Marketing Executive, you will be responsible for the growth in free subscriptions and engagement across the brands.\n\nThe brand extensions include events and bespoke “client solutions”. You will work closely with the sponsorship team on the client solutions to provide marketing support. The mix includes webinars, reports, round tables, meetings, and some events.\n\nAs the Marketing Executive you will create award-winning marketing campaigns to drive exponential growth in subscriber numbers, increase web engagement from subscribed and non-subscribed users, increase the share of subscribed traffic over overall traffic, increase reach, engagement and click-through from emails and social media. Retention of our existing subscriber base is an important part of this role.\n\nYou will need creative flair and exceptional analytical skills to be able to determine which channels will yield the best returns.\n\nTitles in the portfolio can change depending on the needs of the business.\n\nKey responsibilities:\n\nDevelop and execute email marketing campaigns to engage and grow the audience.\n\nManage social media marketing efforts across various platforms.\n\nCreate compelling copy and basic design assets for marketing materials.\n\nPlan and implement marketing and lead generation campaigns.\n\nCoordinate and review the tasks of a small marketing team.\n\nOrganise and manage participation in trade fairs and industry events.\n\nMonitor and analyse campaign performance to optimise results.\n\nCollaborate with internal teams to ensure cohesive marketing strategies.\n\nDrive subscriber acquisition, and engagement performance\n\nMeasure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.\n\nCreate compelling, needs-based campaigns that articulate the value of our brands and the brand propositions, working within brand guidelines.\n\nUse multi-channel media, including on and offline.\n\nEnsure subscriptions are represented across all the relevant platforms: events – awards\conferences webpages\bespoke events.\n\nEnsure promotional collateral is available at all key internal and external events.\n\nWork with external agencies including PPC and design.\n\nUse all relevant internal channels to cross-promote subscriptions and events.\n\nWork within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to pro-actively manage the customer base.\n\nCo-ordinate activity across multiple channels including email, web, print, events, and social media to ensure consistency of message.\n\nDevelop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates (an ability to interrogate date – segment, analyse).\n\nUse market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.\n\nWork with editorial, data, digital, insight, retention, and corporate teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.\n\nSkills and experience:\n\nProven academic or accredited professional course covering all marketing areas, including a keen understanding of email, social, web, SEO, PPC marketing, content marketing, purchase behaviour, online user behaviour, online engagement behaviour, online user experience, lead generation\n\nProven experience in email marketing and social media marketing.\n\nStrong copywriting and basic design skills.\n\nExperience in planning and executing marketing campaigns.\n\nBackground in publishing, with a preference for B2B publishing.\n\nExperience in organising and managing participation in trade fairs.\n\nProficiency in marketing analytics and performance tracking tools.\n\nProven experience organising, monitoring and reviewing tasks and workload for self and others.\n\nProven track record in direct marketing.\n\nExperience of working within a data-focused environment, ideally within publishing, where you will have gained experience in target-driven marketing.\n\nExcellent verbal and written communication skills.\n\nStrong analytical skills and use of excel/data packages, at an intermediate level.\n\nExcellent understanding of database structure.\n\nUnderstanding of web analytics (professional familiarity with Google Analytics 4 essential, including creating and editing complex reports and explorations).\n\nCampaign management and digital marketing experience in B2B.\n\nExcellent understanding and direct experience of acquisition and renewals of B2B publications for print and digital publications.\n\nCore competencies:\n\nExcellent organisational and time management skills.\n\nStrong communication and interpersonal skills.\n\nAbility to work independently and as part of a team.\n\nCreative thinking and problem-solving abilities.\n\nAttention to detail and a high level of accuracy.\n\nPossess a great knowledge of online audience behaviours.\n\nCreative and innovative mindset, striving for improvement and efficiency.\n\nAbility to review existing challenges and generate fresh solutions.\n\nPersonal Attributes:\n\nProactive and self-motivated\n\nAdaptable and open to learning new skills.\n\nEnthusiastic and passionate about marketing.\n\nAbility to thrive in a fast-paced environment.\n\nStrong work ethic and commitment to achieving goals.\n\nCollaborative team player.\n\nAnalytical with the ability to read and interpret data.\n\nInnovative and creative.\n\nExtremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines.\n\nStrong interpersonal skills with the ability to Build positive relationships cross functionally, and at all levels.\n\nWhat we offer\n\nLearning & Development:\n\nAt emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.\n\nOur employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, event management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organisational objectives.\n\nTo support our employees’ career development, we have designed specialised programs, as well as other stand-alone role-specific and generic courses, under the emap academy.\n\nBenefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.\n\n25 days of annual leave, with the option to buy or sell additional days.\n\nOne additional day of annual leave per year- Celebration Day.\n\nHealth plan\n\nLife assurance\n\nPrivate virtual GP access\n\nSeasonal flu jabs available at the office.\n\nContinuous learning & development opportunities.\n\nIn-house Excellence Awards and other innovation projects.\n\nCycle-to-work scheme\n\nDiscounted gym memberships\n\nRetail discount vouchers\n\nRail season ticket loans\n\nPension scheme\n\nOne paid volunteer day per year\n\nAnnual Summer & Winter Celebrations\n\nWork from home during August\n\nIncome protection and more\n\nPrivacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept.\n\nDiversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.\n\nHow to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted, you will be contacted within 10 working days of your application
