Marketing Manager
2 months ago
£39000–£40000 yearly
Full-time
Slough
Asian Market Expansion Manager – Mandarin Speaking JOB DESCRIPTION:
We are looking for a motivated Asian Market Expansion Manager to head up our sales department as we continue to grow our business. The Asian Market Expansion Manager works in close partnership with the Company Directors. The day-to-day focus of this role is generating new business and managing existing customers. You will build relationships with customers and wholesale partners to secure tap listings and drive sales growth. This is a fantastic opportunity for an ambitious individual with excellent communication and presentation skills, a passion for beer, and an understanding of the drinks industry. You will have the confidence and commercial awareness to push boundaries to increase sales, and a track record of exceeding targets to help drive business. The ideal Asian Market Expansion Manager will have rich experience in dealing with government agencies, be familiar with the procedures of obtaining licences and permits in Asia, particularly in China, have strong communication skills, work independently without supervision, and work well within a team. This role reports directly to the Company Directors and will involve travel in Asia and proactive sales. KEY RESPONSIBILITIES: - Mapping out all opportunities to expand wholesale craft beer business outside of our UK footprint. Develop a regional strategy of growing distribution, volume, profit and brand experience within a range of channels - Building strong relationships with customers to grow sales, protect our company reputation and express the real ale values to our customers - Identifying and developing new business opportunities in Asia - Qualitative selection and development of customers in Asia - Identifying effective and beneficial sponsorship and promotional opportunities of Asia - Feedback of customer opportunities and competitor threats of Asia - Representing our company at events and festivals for Asian markets customers - Planning sales strategy alongside the Directors for Asian markets development QUALITIES & CAPABILITIES: - You understand how your customer-facing position influences company culture and you embody a collaborative, open-minded and positive approach - You are passionate about the beer industry and self-motivated to keep an eye on industry trends to ensure the brewery stands out and remains relevant in a crowded market - You are keen to learn new ideas and ways of working for all aspects of sales, logistics and operations – new skills, tools and approaches - You’re committed and dedicated to seeing a task through, applying as much enthusiasm at the end as at the start - You’ll be able to react fast to unexpected challenges, and are happy to re-prioritise work based on the needs of the company, using creative thinking to find quick and efficient solutions to problems - You are mature, calm, and enjoy working independently to create productive results REQUIRED SKILLS: - Full clean China driving licence - Fluent in Mandarin and English both spoken and written is must - Able to accept long-term business trips in Asia - Education: Bachelor's (required) Bachelor Degree or higher Degree - Culture awareness (must understand Chinese culture including working culture)
