B2C Product Design Lead (Mobile Web UI/UX)
19 days ago
City of London
Who We Are 💚 We’re DAYMADE: we make people’s day, every day. We run weekly prize draws with better odds, experience-led prizes, and a positive mission (including planting trees along the way). Since launching in 2019, we’ve grown into one of the UK’s fastest-growing consumer subscription brands, now at £10m+ ARR with a loyal, highly engaged community. Our team is our superpower. We’re a close-knit group of 18 lovely, ambitious people who care about doing great work, getting creative, supporting each other, and building something special together. We move fast, test constantly, and build through iteration based on real user behaviour. The Role We’re looking for a B2C Senior Product Designer (Mobile Web UI/UX) to own how users experience DAYMADE across their lifecycle, from first play to long-term retention - across our mobile-first website (no apps) and CRM experiences. Around 95% of our traffic is mobile, so this role demands deep expertise in mobile-first design thinking - understanding how users browse, play, and purchase seamlessly on small screens. You’ll own the design system, refine user journeys end-to-end, and translate new ideas into beautiful, high-performing MVPs within weeks. This is a hands-on individual contributor role focused on ownership and decision-making, not people management. You’ll lead design sprints from concept to final design in Figma, run user testing, and use data to guide decisions. You’ll collaborate closely with our product, engineering, and growth teams, while working together with our current designer to raise the standard and consistency of everything we ship. What You’ll Do • Take full ownership of end-to-end product design sprints, from problem framing to shipped solutions, • Lead design sprints that turn behavioural problems into tested, production-ready solutions, • Design with a mobile-first mindset, creating experiences that are clear, engaging, and built for conversion, • Evolve and maintain a cohesive design system that keeps our product and marketing consistent, • Turn ideas into high-quality MVPs fast - shipping in weeks, not months, • Use data, analytics, and user feedback to guide and prioritise design decisions, • Run user testing to validate concepts and continuously improve usability and performance, • Identify and deliver UX and CRO improvements that make DAYMADE more intuitive and effective, • Ensure every design is beautiful, cohesive, and best-in-class What You’ll Bring • 7 - 10 + years of experience designing and shipping consumer-facing products with polished Mobile Web UI, intuitive user flows, and conversion-focused interaction design for B2C brands (subscription, e-commerce, or lifestyle), • Deep expertise in mobile-first web design, with a sharp eye for clean, modern, best-in-class UI, • Strong UX sensibility – you understand how to guide users through a journey that feels effortless and converts naturally, • Proven ability to own product design sprints and live with the outcomes over time in an in-house role, • Comfortable running user testing and using data or behavioural insights to improve conversion and experience, • Highly skilled in Figma and component-based design systems, with the ability to move quickly from idea to polished final design, • Confident leading projects, managing feedback loops, and clearly communicating design decisions across teams, • A portfolio that shows decision-making and behavioural impact, not just polished mobile UI You’ll Thrive Here If You • Love shipping fast and improving constantly, • Have a sharp design eye and strong user empathy, • You’re highly self-directed and comfortable setting your own direction, prioritising your work, and pushing things forward without waiting for instructions, • Think naturally in mobile flows and know how to simplify complexity, • Balance creativity, pragmatism, and data to make smart design decisions, • Want to help shape the product and design culture of a high-growth startup, • You’re resilient and adaptable and can handle ambiguity, changing priorities, and rapid iteration without friction or frustration What You’ll Get • Competitive salary (£60-£80k), • BUPA Health & Dental Insurance, • Hybrid working (minimum 1 day per week in our London office), • Real ownership and visibility