Senior Manager/Associate Director – Customer & Market Insights – based in European Union.
Company DescriptionJob DescriptionWe are currently looking for a Senior Manager/Associate Director to join the Regional Customer & Market Insights (CMI) team, covering Europe, Canada & Partner Markets (ECP).
You will be a CMI Business Partner to key business functions within the Spinal Muscular Atrophy (SMA) Business Unit, as well as Global HQ and affiliates in Europe, Canada & Partner Markets (ECP).
Furthermore, you’ll drive strong decision support, based on strategic analysis, market research, forecasting, business execution insights, performance outcomes and competitive intelligence.The position can be based anywhere in the European Union.Primary ResponsibilitiesBe strong CMI Business Partner to key business functions, ensuring solid understanding of the business and driving decisions based on facts and insightsDrive and lead ECP CMI strategic insight generation processes, via qualitative and quantitative analysis of multiple data sources Identify Insight gaps/needs for your business unit, and design & deliver market research to addressPlan and execute strategic market research in close collaboration with Regional and Global Business Partners, to better understand Biogen and competitor productsProvide rigorous assessment and diagnosis of brand and market dynamics, presenting insights and recommendationsDevelop and ensure key performance indicators are in place for brands and execution initiatives to ensure learning loops and insights gatheringBuild guidance and foster best practices sharing to drive strong CMI processes and initiatives across ECP region, affiliate and GlobalDevelop key market assumptions and guidance, to be used in strategic long-range forecast for the Region. Work closely with Global HQ to provide recommendations to Senior LeadershipExecutes projects as Project Manager with key stakeholders. These could cover CMI improvement projects, Business improvem...