Performance Manager
hace 3 días
North Miami Beach
We’re partnering with a fast-growing fintech company that is transforming access to financing for small businesses, entrepreneurs, gig workers, and independent contractors. By leveraging technology, data-driven insights, and alternative underwriting methods, the company provides flexible financing solutions to customers who may be underserved by traditional lending institutions. As the business continues to scale, we’re seeking a Performance Marketing Manager to lead digital customer acquisition, optimize paid media performance, and help build a scalable in-house marketing function. This is an exciting opportunity for a hands-on, analytical marketer who thrives in a high-growth environment and wants to make a direct impact on revenue, customer acquisition, and business growth. What You’ll Do Paid Media Strategy & Execution • Develop, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other digital channels., • Manage and scale advertising budgets while improving customer acquisition cost (CAC), cost per acquisition (CPA), and return on ad spend (ROAS)., • Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization., • Evaluate existing agency-managed campaigns and help transition paid media operations in-house., • Lead A/B testing across ad creatives, landing pages, messaging, and audience segments. Performance Analytics & Conversion Optimization • Analyze the full acquisition funnel, from initial lead generation through application completion and funded customer conversion., • Monitor KPIs including CAC, CPA, conversion rates, lead quality, and advertising efficiency., • Identify funnel bottlenecks and implement data-driven improvements to increase conversion rates and lead quality., • Build dashboards and reporting frameworks that support informed marketing decisions and budget allocation., • Partner with risk, product, analytics, and technology teams to align acquisition strategies with customer qualification criteria and business objectives. Marketing Technology & Growth • Optimize CRM, marketing automation, attribution, and lead-tracking processes., • Collaborate with technical teams on conversion tracking, event-based analytics, webhooks, and data integrations., • Improve lead nurturing workflows and customer journeys to increase application completion and conversion., • Support SEO initiatives and identify additional paid and organic acquisition opportunities., • Test new channels, technologies, and growth strategies to diversify customer acquisition. Strategic Collaboration • Work directly with executive leadership to develop and execute customer acquisition strategies., • Translate campaign performance data into actionable recommendations that drive measurable business results., • Establish repeatable processes and best practices for a growing in-house marketing function., • Support new product launches, market expansion, and future growth initiatives. What We’re Looking For • Proven experience in performance marketing, paid media, growth marketing, or digital customer acquisition., • Advanced, hands-on proficiency in Google Ads and Meta Ads., • Demonstrated success managing advertising budgets and improving acquisition efficiency and conversion performance., • Strong understanding of full-funnel marketing, lead generation, conversion rate optimization (CRO), and attribution., • Experience with CRM and marketing automation platforms such as HubSpot or similar tools., • Familiarity with conversion tracking, analytics implementations, webhooks, and marketing technology integrations., • Working knowledge of SEO, lead nurturing, and multi-channel acquisition strategies., • Strong analytical skills and the ability to turn data into actionable growth opportunities., • Experience collaborating with cross-functional teams and senior leadership., • An ownership mindset, strong execution skills, and the ability to thrive in a fast-paced environment. Preferred Qualifications • Experience in fintech, financial services, lending, consumer finance, or small business financing., • Experience with lead-generation funnels involving applications, qualification criteria, and multi-step conversion journeys., • Agency-side experience managing paid media campaigns for financial services clients., • Candidates with exceptional paid acquisition experience in other industries are encouraged to apply. The Ideal Candidate • Hands-on operator: Enjoys personally managing campaigns, testing strategies, and implementing optimizations., • Data-driven decision-maker: Uses performance metrics to guide strategy and improve results., • Entrepreneurial thinker: Comfortable taking ownership and building processes in a growing organization., • Strategic and execution-focused: Balances immediate campaign performance with long-term growth objectives., • Collaborative partner: Communicates insights effectively and works cross-functionally to achieve business goals.