Orthopedic surgery, practice administrator
2 days ago
Nutley
Job Description Practice Operations & Marketing Director Sports Medicine, Orthopedic Surgery, and Rehabilitation Practice – Nutley, NJ About the Role: We are seeking a strategic and creative Practice Operations & Marketing Director to lead the operational and growth initiatives of a private practice specializing in sports medicine, orthopedic surgery, rehabilitation, and physical therapy. This role emphasizes operational efficiency, innovative marketing strategies, and strong social media expertise to enhance patient engagement and drive practice growth. Position Overview: As the Practice Operations & Marketing Director, you will oversee day-to-day operations while developing and executing marketing plans that build the practice’s brand and increase patient volume. Your expertise in social media and digital marketing will play a critical role in enhancing the practice's online presence and community engagement. Responsibilities: Operations Management • Manage daily operations, including scheduling, financial performance, and compliance., • Streamline workflows to ensure an exceptional patient experience and operational efficiency., • Monitor key performance metrics and implement data-driven improvements., • Develop and execute comprehensive marketing campaigns, both digital and traditional, to promote the practice's services., • Design and execute marketing strategies, including digital campaigns, social media content, and community outreach initiatives., • Manage the practice’s social media accounts (Facebook, Instagram, LinkedIn, etc.), creating engaging content that reflects the practice’s expertise and services., • Monitor social media analytics to measure performance and refine strategies., • Oversee the practice’s website, ensuring it remains up-to-date, user-friendly, and optimized for search engines., • Collaborate with providers and staff to highlight patient success stories and educational content to build trust and awareness., • Lead and mentor administrative staff to achieve practice goals., • Cultivate a culture of innovation, accountability, and excellence within the practice., • Plan and oversee community outreach events, health fairs, and fundraising initiatives., • Partner with community organizations, sports teams, and local events to promote the practice’s services and build referral networks., • Develop and maintain relationships with media outlets to promote the practice’s mission and services., • Bachelor’s degree in healthcare administration, business management, marketing, communications or a related field (Master’s preferred)., • Proven experience in healthcare operations and marketing, preferably in a private practice setting., • Expertise in social media management, content creation, and digital marketing strategies., • Strong leadership, organizational, and problem-solving skills., • Competitive salary based on experience., • Comprehensive benefits package, including health, dental, and vision insurance., • Performance-based bonuses and incentives. About the Area: • Located in the vibrant community of Nutley NJ, offering a diverse range of dining, shopping, and entertainment options., • Easy access to outdoor recreation, including the scenic Garret Mountain Reservation and the Great Falls of Paterson., • 20 miles (approx. 30-minute drive) to New York City, NY., • 50 miles (approx. 1-hour drive) to Philadelphia, PA. Short Summary: Take charge of operations and marketing for a leading sports medicine, orthopedic surgery, rehabilitation, and physical therapy practice in Nutley NJ. Leverage your operational expertise, marketing acumen, and social media skills to enhance practice performance and community impact.