Paid Media Specialist
hace 7 días
Rochester
Paid Media Specialist (PPC / Paid Search) \n CGI Digital | HelloNation \n Full-time - Remote / Hybrid Option in Rochester, NY \n \n About us: CGI Digital helps small businesses grow through digital marketing that increases visibility, generates leads, and connects them with their communities. We're looking for a Paid Marketing Specialist who enjoys working with data, solving problems, and learning new technology. This is an entry-level training position designed to develop you into a Google Ads Coordinator, where you'll manage client relationships, recommend advertising strategies, and help businesses grow. \n \n Why join us \n\n • Clear career path. Train to become a client-facing Google Ads Coordinator with your own portfolio of clients.\n, • Hands-on training. Learn from experienced Google Ads professionals, with ongoing coaching and certification support.\n, • Real-world experience. Work on live advertising campaigns across healthcare, legal, home services, and other industries.\n, • Earning potential. Become eligible for bonuses and commissions based on client growth and retention after advancing to Coordinator.\n, • Professional growth. Develop technical, analytical, communication, and business development skills.\n\n \n What you'll do: You'll support our Google Ads Coordinators while learning how to manage advertising campaigns independently. \n\n • Build and optimize campaigns: Assist with Google Search, Performance Max, Display, YouTube, Demand Gen, and Local Services Ads.\n, • Improve performance: Review keywords, search terms, negative keywords, ad copy, bidding, and budgets.\n, • Analyze results: Monitor clicks, conversions, cost per lead, and other performance metrics.\n, • Support reporting: Learn Google Analytics 4, Google Tag Manager, and Looker Studio to track and communicate results.\n, • Assist with onboarding: Help launch new campaigns, prepare reports, and participate in client meetings.\n\n \n What we're looking for \n Required Qualifications \n\n • Familiarity with Google Ads, particularly Search campaigns, keywords, and campaign performance metrics.\n, • Strong analytical and problem-solving skills with the ability to interpret data and identify trends.\n, • Ability to learn new software, advertising platforms, and processes quickly.\n, • Excellent organizational skills, attention to detail, and ability to manage multiple tasks and deadlines.\n, • Self-motivated, dependable, and comfortable working both independently and collaboratively.\n, • Interest in digital marketing, online advertising, and helping small businesses grow.\n\n \n Preferred Qualifications \n\n • 6–12 months of experience in digital marketing, paid advertising, or a related field.\n, • Google Ads certification or relevant coursework in digital marketing.\n, • Experience analyzing performance data and making recommendations based on results.\n, • Experience working in an agency environment or supporting multiple clients or projects.\n, • Basic understanding of Google Analytics 4, Google Tag Manager, or Looker Studio.\n, • Previous customer service, account management, or client-facing experience.\n\n \n Compensation, benefits and growth \n\n • Base Salary Range: $45,000-$48,000\n, • Quarterly performance bonus: Tied to client retention & account growth: target 5K a year\n, • Benefits: Health, Dental, Vision, 401k, Paid Family Leave, PTO, Basic Life Insurance, and Employee Wellness Platform.\n