We are seeking an exceptional Brand Content Writer to join our global marketing team. As a Brand Content Writer, you will play a critical role in developing high-quality, engaging content that showcases EY's brand, services, and expertise. Responsibilities:
Develop and write high-quality, engaging content for various channels, including our website, social media, blogs, and marketing campaigns
Collaborate with cross-functional teams, including marketing, communications, and service lines, to understand content requirements and develop targeted content
Conduct research and interviews with subject matter experts to gather information and insights for content development
Write in a variety of styles and formats, including articles, blog posts, social media posts, case studies, and marketing materials
Ensure all content is optimized for search engines (SEO) and meets EY's brand and style guidelines
Edit and proofread content to ensure accuracy, clarity, and consistency
Develop and maintain a deep understanding of EY's services, industries, and brand voice
Stay up-to-date with industry trends, news, and developments to inform content development
Collaborate with designers, videographers, and other creatives to develop multimedia content
Measure and report on content performance using analytics tools