JOB TODAY logo

Chief Marketing Officer (CMO) - Steak n' Shake - Indianapolis

Sales & Marketing

2 days ago0 views

Chief Marketing Officer


Steak n Shake is one of America's most recognizable restaurant brands and is leading the industry in same-store sales —and we're just getting started. We're transforming the business with a relentless focus on operational excellence, digital innovation, premium ingredients, and exceptional value. We serve real food, made fresh to order. Beef tallow fries. Grass-fed Steakburgers. No microwaves. Fresh ingredients. Clear standards. Real execution. Our pace is fast. Our standards are high. Our mission is clear.


As we accelerate growth through company-owned and franchised restaurants, we're looking for a visionary Chief Marketing Officer to lead the next chapter of our brand evolution. This is a rare opportunity to shape the future of an iconic brand by driving customer growth, strengthening brand relevance, and creating industry-leading marketing strategies that deliver measurable business results.


++Position Summary++


The Chief Marketing Officer is responsible for the overall marketing strategy and execution for Steak n Shake. This executive leader will oversee brand management, advertising, digital marketing, customer loyalty, menu innovation support, public relations, creative development, media strategy, consumer insights, and local marketing initiatives.


Reporting directly to the Chief Executive Officerexecutive leadership, the CMO will develop innovative marketing programs that increase guest traffic, strengthen brand loyalty, accelerate franchise growth, and maximize restaurant sales while protecting and enhancing the Steak n Shake brand.


Key Responsibilities


  • Develop and execute the company's long-term marketing and brand strategy.
  • Lead all national and local marketing initiatives across company-owned and franchised restaurants.
  • Drive guest acquisition, frequency, retention, and lifetime value through data-driven marketing.
  • Oversee digital marketing, CRM, loyalty, social media, email marketing, mobile engagement, and customer personalization.
  • Partner with Operations and Culinary teams to successfully launch new menu items and promotional campaigns.
  • Build compelling advertising strategies across television, digital, social, influencer, and emerging media platforms.
  • Strengthen the Steak n Shake brand while maintaining its heritage and positioning for future growth.
  • Utilize consumer insights, analytics, and market research to guide marketing investments and business decisions.
  • Manage agency relationships, media buying, creative development, and marketing budgets.
  • Develop measurable KPIs and ROI metrics across all marketing initiatives.
  • Support franchise development through marketing strategies that drive unit growth and profitability.
  • Build and lead a high-performing marketing organization focused on innovation, accountability, and execution.

++Qualifications++


  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 15+ years of progressive marketing leadership experience.
  • Executive marketing leadership within the restaurant, retail, hospitality, or consumer brand industry.
  • Proven success building nationally recognized consumer brands.
  • Strong experience leading digital transformation and customer acquisition strategies.
  • Deep knowledge of loyalty programs, CRM, digital advertising, social media, and performance marketing.
  • Demonstrated ability to translate consumer insights into revenue-generating campaigns.
  • Strong financial acumen with experience managing significant marketing budgets.
  • Exceptional leadership, communication, and organizational skills.
  • Experience supporting franchise organizations is highly desirable.

++What You'll Bring++


  • Visionary leadership balanced with hands-on execution.
  • Strategic thinking supported by data-driven decision making.
  • Passion for building brands that customers love.
  • A relentless focus on measurable business outcomes.
  • Creativity paired with operational discipline.
  • The ability to thrive in a fast-paced, growth-oriented environment.

++Why Steak n Shake?++


Steak 'n Shake is a classic American brand born on Route 66 in 1934. We are the creators of the Steakburger, extraordinary homemade milkshakes, and famous beef tallow fries. We use higher quality ingredients. We care about our people by proudly being the maximum wage employer. We seek to lead in food quality and service and embrace leading technologies such as Bitcoin. We are proud to be an American company.


If you are ready to lead with pride, discipline, and purpose, we want to hear from you.


Location: Indianapolis, Indiana


Position: Full-Time | Executive Leadership

  • Experience
    Required
  • Employment
    Full-time

pin icon107 South Pennsylvania Street, Wholesale District, 46204, Indianapolis

icon
Marketing AssistantIndianapolis

Hiring on JOB TODAY since April, 2026

Tammy B. avatar icon
Tammy B.Active 3 hours ago
Are you hiring?

Post a job and hire

Hire now

More jobs from this company

Similar jobs

  • Catering Sales Manager
    Catering Sales Manager
    4 days ago
    Full-time
    Wholesale District, Indianapolis

    Join a company at the Forefront of QSR Innovation At Steak 'n Shake, we're blending our rich heritage with bold innovation to redefine what a quick-service experience can be with a relentless focus on hospitality, ensuring every guest feels welcome, valued, and cared for both on-premise and off-premise. As a Catering Sales Rep/Manager, you will have full ownership of all catering that flows through restaurants in your territory. You will cultivate relationships with individuals, businesses, and organizations to implement and highlight our full catering program to build regular/repeat clients. This role requires high levels of professionalism at all interactions while growing our catering program that delivers an attractive, branded final presentation. * What You'll Do • Prospect for new clients, generate leads, and proactively seek new business opportunities through networking and outreach, • Build and maintain strong relationships with new and repeat customers to ensure satisfaction and loyalty, • Respond to inquiries, provide quotes, and negotiate contracts for catering services, • Conduct engaging site visits and tastings, • Work with operations team to plan and execute catering orders ensuring all program quality metrics are hit, • Ensure operations utilizes sales collateral and branded packaging following best practices, • Partner with marketing and field leadership to highlight current product offerings, • Follow up with catering clients to ensure expectations were met to their satisfaction, • Handle client issues, as needed, • Prepare and submit accurate and timely sales reports * Job Requirements • Must have 3-5 years of sales expertise - preferably in a QSR brand, • Remote - You can be based in any location in the metro area, • Strong sales acumen with the ability to cold call, prospect, and close orders, • Proven ability to develop strategies that meet sales goals, • Ability to manage multiple events and clients simultaneously while coordinating logistics with operations, • Ability to work cross-functionally to ensure seamless events, • Tech-savvy and comfortable with Microsoft Office, Digital Tools, and CRM platforms. Preference to experience working with EZCater/Olo and HubSpot, Salesforce, ZoomInfo, • Proven negotiation skills with the ability to break down costs and gain client buy in, • Collaborative, high-energy, and passionate about the Steak n Shake brand and our updated value proposition in the market. You work well with the public and can network in our local communities, • Valid driver's license with no restrictions and ability to maintain a passing MVR, • High School diploma or equivalent, • Availability to work off hours – especially during peak catering times * About Us Steak 'n Shake is a classic American brand born on Route 66 in 1934. We are the creators of the Steakburger, extraordinary homemade milkshakes, and famous beef tallow fries. We use higher quality ingredients. We care about our people by proudly being the maximum wage employer. We seek to lead in food quality and service and embrace leading technologies such as Bitcoin. We are proud to be an American company.

    Easy apply

Related searches in Indianapolis