Customer Service Assistant

The Digital Marketing Manager will lead our marketing efforts using new media and digital tools. He/She will work closely with different teams to ensure consistency through all digital marketing channels. He/She should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Responsibilities: 1. Develop and implement digital marketing strategies: • Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising campaigns, and more. • Design, build, and maintain our social media presence. • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 2. Website and Content Management: • Manage the company’s website, ensuring its continuous improvement in content, design, user experience, and conversion rates. • Collaborate with internal teams to create landing pages and optimize user experience. • Create and manage rich content (blog posts, social media content, video content) that attracts, engages, and converts target audiences. 3. SEO and SEM: • Optimize website and content for search engines (SEO). • Plan and manage paid search campaigns (SEM) on Google, Bing, and other search engines. 4. Analytics and Reporting: • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. • Use data-driven insights to guide strategies and continuously improve marketing campaigns. • Analyze key metrics to identify opportunities and areas for improvement. 5. Social Media Management: • Oversee the company’s social media accounts and activities. • Develop social media strategies to build brand awareness and drive engagement. 6. Email Marketing: • Develop and implement effective email marketing campaigns. • Ensure all email campaigns comply with current email marketing regulations and best practices. 7. Team Management and Collaboration: • Manage and mentor the digital marketing team, providing guidance and support. • Collaborate with internal teams (e.g., sales, product development) to ensure alignment with business objectives. • Work with external agencies and vendors to optimize digital marketing performance. Qualifications: • Bachelor’s degree in Marketing, Business, or a related field. • Proven working experience in digital marketing, preferably in a managerial role. • Strong understanding of current online marketing concepts, strategy, and best practices. • Experience with B2C and/or B2B social media, Google Adwords, email campaigns, and SEO/SEM. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). • Experience in optimizing landing pages and user funnels. • Strong analytical skills and data-driven thinking. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Excellent communication and interpersonal skills. • Ability to work independently and in a team environment. • Creative, innovative, and proactive mindset. Preferred Skills: • Experience with marketing automation tools. • Knowledge of HTML, CSS, and JavaScript development and constraints. • Familiarity with CRM systems. Working Conditions: • Full-time position. • Office-based with the possibility of remote work. • Occasional travel for meetings, conferences, and training. Salary: • Competitive salary based on experience and qualifications. • Performance-based bonuses and incentives. Application Process: • Interested candidates should submit a resume, cover letter, and portfolio of relevant work. • Interviews will be conducted in multiple rounds including a practical assessment.