Marketo/Automation Marketing Specialist.
Current Employees:If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet.Transforming LivesThe University of Miami is among the top research universities and academic medical centers in the nation, and one of the largest private employers in South Florida.With more than 16,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.The Marketo/Automation Marketing Specialist develops and maintains marketing and business development projects through Marketo and Salesforce CRM to effectively promote the programs and services of UOnline, the University's centralized online education platform. By utilizing marketing automation systems, the incumbent will coordinate efforts that generate awareness, interest, and enrollments from prospective students across multiple marketing channels as well as initiate opportunities to engage students, parents, faculty, and alumni. Furthermore, the incumbent will conduct in-depth analysis of marketing systems to identify areas of opportunity, and improve current processes.Primary Job Responsibilities:* Plan, execute, and integrate marketing automation, demand generation, inbound, email and database marketing for marketing programs that span every stage of the customer journey.*...