VP Marketing - Asset Management Segment.
Who we areBNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. As of March 31, 2020, BNY Mellon had $35.2 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.BNY Mellon MarketingIt is an exciting time to join BNY Mellon Marketing. Under the leadership of our Chief Marketing Officer, Marketing has embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class marketing organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results. Marketing, Communications and Corporate Strategy report into the Bank's head of Strategy and Global Client Management, and have a close, collaborative partnership to develop and execute the Company's top growth initiatives.Role description and opportunitiesThis role is responsible for contributing to the marketing strategy and campaign execution for the asset management and banks, broker-dealers & advisors (BBDA) client segments (North America regional focus) within BNY Mellon's Asset Servicing business. As a trusted and leading asset servicing provider, we provide the essential infrastructure for the custody, oversight an...