Senior Customer Journey Lead

Other

15/07/2020

Senior Customer Journey Lead

Senior Customer Journey Lead.

Our client, a top financial services company located Downtown LA is looking to hire a SR. CUSTOMER JOURNEY LEAD to drive the go-to-market strategies for our clients marketing, service and sales activities. With the goal of driving customer acquisition and retention, responsibilities include designing the end-to-end journey across channels and touch points (paid, earned and owned), evolving and iterating journey plans based on KPIs, and performing market research and in-market feedback and working closely with partners in creative, legal, marketing channel teams and agencies.RESPONSIBILITIES, SKILLS AND EXPERIENCE: Using data & analytics, creates investor segmentation and identifies target strategies using demographic, behavioral and emotional attributesProvides expertise on digital marketing best practices, testing and optimization and drives results in planning and managing end-to-end investor campaignsExpertise in customer journey mapping methodologies and conducting user testingExceptional knowledge of Analytics tools (Tableau, Adobe/Google Analytics, etc.)Expertise with Adobe Marketing solutions (Experience, Target, Audience, Campaign, etc.)Experience with Agile Marketing practices, including using tools such as Jira and ConfluenceExpertise in-depth knowledge of foundational marketing topics (e.g. triggered emails, print marketing, digital marketing, etc.), channels (paid, earned and owned) and experience in advanced marketing tactics (e.g., real-time decision-making, personalization at scale, including relevant key drivers and KPIs/measurement)10+ years’ experience in customer journey or similarly related marketing roles. Financial Industry highly preferredEmployer Details:Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other c...

pin iconLos Angeles

Hiring company

Onward Search

Similar jobs

With your consent, we would like to use cookies and similar technologies to enhance your experience with our service. You can learn more about this in our Privacy Policy page