Senior Customer Journey Lead.
Our client, a top financial services company located Downtown LA is looking to hire a SR. CUSTOMER JOURNEY LEAD to drive the go-to-market strategies for our clients marketing, service and sales activities. With the goal of driving customer acquisition and retention, responsibilities include designing the end-to-end journey across channels and touch points (paid, earned and owned), evolving and iterating journey plans based on KPIs, and performing market research and in-market feedback and working closely with partners in creative, legal, marketing channel teams and agencies.RESPONSIBILITIES, SKILLS AND EXPERIENCE: Using data & analytics, creates investor segmentation and identifies target strategies using demographic, behavioral and emotional attributesProvides expertise on digital marketing best practices, testing and optimization and drives results in planning and managing end-to-end investor campaignsExpertise in customer journey mapping methodologies and conducting user testingExceptional knowledge of Analytics tools (Tableau, Adobe/Google Analytics, etc.)Expertise with Adobe Marketing solutions (Experience, Target, Audience, Campaign, etc.)Experience with Agile Marketing practices, including using tools such as Jira and ConfluenceExpertise in-depth knowledge of foundational marketing topics (e.g. triggered emails, print marketing, digital marketing, etc.), channels (paid, earned and owned) and experience in advanced marketing tactics (e.g., real-time decision-making, personalization at scale, including relevant key drivers and KPIs/measurement)10+ years’ experience in customer journey or similarly related marketing roles. Financial Industry highly preferredEmployer Details:Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other c...