Sr. Audience Development Strategist



Sr. Audience Development Strategist

Sr. Audience Development Strategist.

About Us:Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We're always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.About the Role:As Sr. Audience Development Strategist, reporting to the Head of Programming, you will help test, measure and optimize new and evolving Multiplayer Entertainment content. We ask that you have a keen ability to analyze complex content performance and audience data and transform it into immediately relevant programming strategy and content optimization recommendations. We're looking for you to have experience growing audiences, optimizing distribution channels, and shaping creative development with data-driven insights.You Will:* Track and measure the performance of priority content programs against viewership and engagement goals* Design strategic content tests and partner with content teams to run these tests* Use data-driven audience and content insights to inform content development and programming strategies* Establish a data-driven understanding of what categories, formats, and creative tactics make content successful on Twitch* Create content case studies highlighting effective content best practices* Work with the Content Insights team to set measurable goals, and construct the tables and dashboards to effectively track and measure content performance* Use insights to develop product and category specific content "Playbooks"* Leverage the full depth of Twitch's data tools and insights teams to understand each target audience segment* Identify important...

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