Data Analyst - Personalization.
WebMD/Medscape is searching for a Data Analyst to join our team!The Data Analyst's primary role is to provide data and analysis support for tracking and reporting within Medscape. This position requires an ability to understand the key metrics of a business and to develop reporting based on business requirements. The analyst will work in a project team-oriented and dynamic environment which will require working closely with other teams and adjusting to new developments as they arise. Various software packages and tools will be utilized in order to collect, mine, and report on this data. Strong analytical and communication skills with a proven ability to meet deadlines is critical for this position.What You Will Be Doing:* Performing advanced analysis of web traffic, email engagement, and app engagement data to understand and measure the success of programs, including click through analysis, retention, re-engagement and A/B testing.* Create insightful, easy to understand reports that provide performance, trending and benchmarking analysis to meet business needs.* Provide ad-hoc analyses using various skills and tools to extract and aggregate data. Apply a broad range of analytical approaches, from back-of-envelope approximations to detailed deep dives in order to identify trends and new opportunities* Collaborate with various business and operational groups to explore new feature ideas by mining existing web analytics data, designing A/B tests, and evaluating the results to produce recommendations and insights that will help shape business decisions.* Investigate significant changes in traffic and identify the cause of the changes through investigation using SQL or excel.* Serve as a subject matter expert on data analysis and related best practices to business partners.* Create, maintain, automate, and enhance reporting template(s) and customize as needed.* Multi-task and understand priorities of requests and projects in a dynamic ...