Senior Marketing Automation Administrator - Marketo.
The OpportunityCO-OP Financial Services is bringing digital transformation to the credit union movement. We're creating innovative technology solutions that help not-for-profit credit unions best serve their members and compete with the big banks. As a result, our world-class team is growing faster than ever! If you're passionate about technology and want to be part of a purpose-driven organization, this is an exciting opportunity to provide real value and help shape the future of human-centered financial services.We are seeking a talented Senior Marketing Automation Administrator to be the driving force behind CO-OP's B2B marketing success with Marketo. This position leads both strategic and tactical implementation and will solely own the instance. The person in this role develops and delivers effective automated marketing programs and campaigns that will help deliver relevance with content and nurture the buyers to help grow marketing-influenced funnel and closed revenue.What You Can Look Forward to* Develop and optimize a best in class marketing automation platform, methodology and infrastructure that intersects with CO-OP's various toolsets (Salesforce, ON24, Seismic, etc.) to manage top of funnel engagement metrics, scoring and nurturing.* Set up and manage Marketo as the sole owner of the instance.* Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo and update marketing campaign workflows as changes to business requirements dictate.* Work with the Director of Demand Generation to target content for email nurturing and programs that move leads through the buying process, develop campaign landing pages and conduct A/B tests to improve conversion rates* Establish lead scoring methodologies and intelligence to help sales prioritize activities.* Analyze the campaign performance and make recommendations for improvements and optimization of content, mix, ...