IN-HOUSE DIGITAL MARKETING DESIGNER
22 days ago
San Luis Obispo
Job Description Position Overview We are seeking an accomplished In-House Digital Marketing Designer with a background in health care markets including Payer, Provider, and Life Sciences. The ideal candidate will have at least 5 years of digital marketing experience and capabilities of turning technical writings and product marketing ideas into polished, usable digital assets for a B2B audience. Essential Role Functions • Design and produce digital assets such as one-pagers, infographics, solution briefs, white papers, diagrams, sales slides, web graphics, and social creative, • Translate rough concepts (notes, outlines, screenshots, whiteboard sessions) into clear layouts with strong visual hierarchy, • Create and manage design systems: templates, iconography, color usage, typography, and basic brand standards to keep output consistent, • Prepare production-ready files for web and print (exporting, compression, file naming, versioning, and handoff) Website maintenance responsibilities This position will be responsible for the day-to-day website updates and upkeep, including: • Build and update pages in a CMS (WordPress and/or Sanity): landing pages, blog layouts, simple content updates, basic navigation changes, • Maintain core site hygiene: broken-link checks, image optimization, page speed basics, and routine QA across desktop/mobile browsers, • Manage CMS operations: theme/component updates, plugin maintenance (where applicable), user access/permissions, staging-to-production publishing workflows, and rollback/version control practices as available, • Implement and validate SEO essentials: on-page metadata (titles, meta descriptions), header structure, internal linking, image alt text, redirects, and sitemap basics, • Coordinate tracking: ensure analytics tags/events are in place and verify key actions (form submits, CTA clicks) are measurable, • Demonstrated graphic design experience in a B2B setting (in-house, agency, or both), • Strong Adobe Illustrator skills (you can create and edit vector artwork, diagrams, and layout-driven assets), • Experience maintaining and updating websites in a CMS environment (publishing workflows, QA, and routine upkeep), • Working knowledge of SEO fundamentals and web analytics (Google Analytics, SEMrush), • A design portfolio you can share (PDF and/or online) showing relevant digital work—especially B2B assets and web-forward design, • Ability to apply and maintain brand guidelines consistently across multiple formats and channels (digital, print, web, and presentations), • Ability to work on-site in San Luis Obispo and collaborate frequently in person, • Basic HTML/CSS literacy for troubleshooting and small edits, • Experience creating repeatable templates for slides and one-pagers, • Strategic thinker with a focus on results, • Excellent interpersonal skills with the ability to build rapport quickly, • Adaptable to changing market conditions and client needs, • Adobe Creative Suite, with strong hands-on experience in Adobe Illustrator (plus Photoshop and InDesign as needed), • CMS experience: WordPress and/or Sanity (or similar headless/content platforms), • Equal Employment Opportunity & Reasonable Accommodation: Gaine is an Equal Opportunity Employer and is committed to providing reasonable accommodations in accordance with applicable law., • This job description is not intended to be all-inclusive. Duties, responsibilities, and requirements may change based on business needs.