Digital Marketing Manager
4 days ago
Cocoa Village, Cocoa
We are seeking a skilled and results-driven Digital Marketing Manager to lead our online marketing efforts and drive brand growth. The ideal candidate will oversee the development, implementation, and optimization of digital marketing strategies that align with business objectives. This role requires creativity, analytical thinking, and expertise in leveraging digital channels to increase engagement, conversions, and revenue. Key Responsibilities:
• Develop and execute comprehensive digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
• Manage the company’s online presence, including website content, SEO/SEM, and social media platforms, ensuring consistency with brand guidelines.
• Monitor and analyze performance metrics (e.g., traffic, engagement, leads, conversions) to assess the effectiveness of campaigns and inform data-driven decisions.
• Collaborate with internal teams and external vendors to design, create, and optimize digital content, such as graphics, videos, and blog posts.
• Lead the strategy and execution of paid advertising campaigns, ensuring maximum ROI.
• Stay updated on industry trends and emerging technologies to identify opportunities for innovation and growth.
• Manage budgets and allocate resources effectively for digital marketing initiatives.
• Implement and optimize CRM and email marketing strategies to nurture leads and engage customers.
• Ensure compliance with data privacy regulations and best practices in digital marketing. Qualifications and Skills:
• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing or a similar role.
• Proficiency in marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email automation platforms.
• Strong knowledge of SEO, SEM, content marketing, and social media strategies.
• Excellent analytical skills and the ability to interpret data and make actionable recommendations.
• Strong project management skills, with the ability to handle multiple priorities and meet deadlines.
• Exceptional communication and teamwork abilities.
• Experience with CMS platforms (e.g., WordPress) and basic knowledge of HTML/CSS is a plus.
