Assistant, Experience & Site Merchandising
hace 4 días
Philadelphia
Our client, a global music leader, is hiring for a contract Assistant, Experience & Site Merchandising. This is a hybrid position with onsite in Philadelphia, PA. This role will support the front-end customer experience and optimization across several label group stores. This person will support the Experience & Site Merchandising Lead and will collaborate with partners across teams like Audience, Paid Media, Consumer Marketing, Data & Analytics, etc. to elevate the eCommerce experiences for their labels, rights owners (ROs), artists, and - most importantly - fans. The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment. Contract Duration: 4 Months to Start, Potential to Extend How you'll CREATE: Support eCommerce Experience & Site Merchandising efforts for our roster of stores, including: ● Front-End Experience & Site Merchandising: ○ Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization). ○ Deploy upsell & cross-sell tactics to increase average order value. ○ Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides). ● Campaign & Promotion Strategy: ○ Assist with the creation of promotional strategies around new music and merch releases. ○ Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries). ○ Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales. ○ Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are. ● Customer Acquisition & Retention: ○ Support lead generation & customer acquisition programs (e.g., early access, sweepstakes). ○ Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection. ○ Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV). ● Performance Analysis & Optimization: ○ Track, analyze & report performance to drive optimizations and inform planning & strategy. ○ Create reports to provide to labels and rights owners. ○ Gather customer feedback through social listening. Bring your VIBE: • 1-2 years studying or working in marketing or related fields (college courses, internship or assistant experience is OK). • Excellent communication and interpersonal skills (verbal and written)., • Strong work ethic, highly motivated, upbeat personality, team player, no ego., • Tech-savvy, strong computer/internet/research skills, • Passionate about music and a solid understanding of fandom., • Strong passion or interest in eCommerce., • Strong critical thinking skills., • Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work • Self-accountability to follow through with proper, consistent updates to stakeholders., • Strong attention to detail., • Understanding and working knowledge of analytics and reporting. A plus, but not required: • Experience in the entertainment industry, • CRM/Email marketing experience, • Understanding of UX principles and consumer behavior, • Frequent online shopping, • Project management experience, • Experience with Shopify, • Basic Photoshop skills