VP, Product Marketing
hace 2 días
New York
Job DescriptionAbout the Role A leading investment platform specializing in digital assets is seeking a Vice President of Product Marketing to lead go-to-market strategy and execution for its suite of investment products. This role is ideal for a strategic thinker with a strong execution mindset who thrives at the intersection of finance, technology, and storytelling. The firm offers a wide range of institutional-grade investment solutions-from single-asset products to diversified and thematic strategies-designed to provide investors with access to the rapidly evolving digital asset ecosystem. With a team that blends deep experience in traditional finance and digital asset innovation, the company is uniquely positioned to deliver sophisticated, tech-forward investment solutions. Key Responsibilities • Develop and own the go-to-market strategy for the firm's investment products, including positioning, messaging, and competitive differentiation., • Create and maintain sales enablement materials and training programs to support internal teams and external distribution partners., • Lead cross-functional product launches in collaboration with marketing, sales, product, and compliance teams., • Translate market trends, customer insights, and competitive intelligence into actionable marketing strategies and content., • Manage integrated marketing campaigns across digital, content, PR, and events to drive product awareness and asset growth., • Define and track KPIs to measure the effectiveness and impact of product marketing initiatives., • Act as a strategic liaison between product and distribution teams to ensure alignment across messaging, roadmap, and execution. Qualifications • 8-15 years of experience in product marketing or product management within financial services, fintech, crypto, or other high-growth sectors., • Bachelor's degree in Marketing, Finance, Communications, or a related field (or equivalent experience)., • Strong understanding of investment products, market dynamics, and distribution channels., • Proven track record of launching products and driving adoption through strategic marketing and enablement., • Analytical mindset with the ability to derive insights from data and apply them to marketing strategies., • Exceptional communication and storytelling skills across various formats, including presentations and training materials., • Experience leading cross-functional initiatives and influencing stakeholders without direct authority., • Familiarity with modern marketing technology platforms (CRM, analytics, automation tools)., • Demonstrated interest in digital assets, emerging technologies, or disruptive industries.Company DescriptionOperating as part of Phaidon International, Selby Jennings is a multi-award winning global recruitment organization focused on servicing the financial industry. By breaking down financial markets into individual niches and micro-specialisms, Selby Jennings powers a knowledge-led model, delivering global solutions into local markets. Every consultant is an expert in their field. Structuring our teams to mirror the demands of our clients and candidates, we identify, qualify and present the highest caliber candidates, as well as identifying the best market opportunities for leading finance professionals. We work in partnership with clients to tailor-make a suitable search model based on the type of assignment and client service level requirements, adopting a bespoke combination of solutions to ensure optimum reach into the active and passive market places. From our offices around the world, we recruit beyond international boundaries, pro-actively sourcing the best talent in the industry. Across contingent, retained, and project solutions, our service is unrivaled; speaking to our level of service provision, search accuracy, and flexibility.Operating as part of Phaidon International, Selby Jennings is a multi-award winning global recruitment organization focused on servicing the financial industry.\r\n\r\nBy breaking down financial markets into individual niches and micro-specialisms, Selby Jennings powers a knowledge-led model, delivering global solutions into local markets. Every consultant is an expert in their field. Structuring our teams to mirror the demands of our clients and candidates, we identify, qualify and present the highest caliber candidates, as well as identifying the best market opportunities for leading finance professionals.\r\n\r\nWe work in partnership with clients to tailor-make a suitable search model based on the type of assignment and client service level requirements, adopting a bespoke combination of solutions to ensure optimum reach into the active and passive market places.\r\n\r\nFrom our offices around the world, we recruit beyond international boundaries, pro-actively sourcing the best talent in the industry. Across contingent, retained, and project solutions, our service is unrivaled; speaking to our level of service provision, search accuracy, and flexibility.