Marketing Director
16 days ago
New York
Job Description Our Story Printique is a premium photo printing lab dedicated to transforming your digital images into stunning, museum-quality prints and photo products. Whether preserving cherished moments or creating personalized gifts, we combine expert craftsmanship with the latest printing technology to deliver exceptional quality that lasts a lifetime. From fine art prints to custom photo books and wall décor, Printique helps you celebrate and share your memories in vibrant detail and timeless style. Our Leadership Principles • Growth Mindset: We set high standards, embrace failure, and are open to change., • Be Customer-Centered: We focus on the end-to-end customer experience., • Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts., • Think Like a Start-Up: We move fast, stay flexible, and celebrate every win., • Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency, • Utilize metrics tracking to gather insights and drive course correction, • Master Calendar Planning & Campaign Execution across all channels, • Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign, • Timeline Management for all marketing departments to ensure 360 execution on time, • CRM Email-SMS Campaign management, • Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels, • Active Participation in Photo Shoots & Collaborations for Brand Campaigns, • Website Management & Content Updates:, • Web Banners – Desktop, Mobile, • Featured Categories, • PDP Marketing Content, • Blog- Management, • Product & E-commerce Marketing Management, • Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics., • Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns., • Manage In-House and Third-Party Marketers, • Growth & Data Analysis, • Develop insights from Google Analytics 4 & Looker metrics., • Utilizing data to inform performance marketing, audience segmentation and budget management., • Direct Social Media Campaigns, • Managing social media content and metrics., • Approvals on partnerships, collaborations and budgets., • Collaborate with Leadership to Build the Brand Story, • Working closely with leadership to shape and communicate our brand story., • Providing weekly roadmap updates and data analysis., • Brand building, • Enhancing brand identity and visual aesthetics across all marketing channels., • Guiding the creative process to ensure cohesive and compelling marketing content., • Work with the product team to maintain and update the website, • 10 to 15 years' relevant experience, • Customer centric, • Proven capability to drive cost-effective growth, • Clear experience of driving insights that lead to significant impacts to the business, • Data driven with experience with data and visualization tools like looker, • Good business acumen with a strong understanding of a P&L, • Hands on leader, • Strong project management skills, • Strong organizational skills to build content publishing calendars and create stories for our audiences., • Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them, • Strong attention to detail and ability to work within brand guidelines., • Exceptional written and verbal communication skills., • Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.