Senior Vice President, Research & Insights
3 days ago
Montvale
Company Overview For over 40 years, Health Monitor has been a nationally recognized, targeted healthcare marketing platform for the Pharma/OTC industry. Our in-house, award-winning content studio creates bespoke healthcare education that fosters more productive patient-physician dialogues at every point of care—we call it #TheHealthMonitorDifference. We have the largest proprietary physician office network in the industry, with over 250,000 offices and more than 450,000 healthcare professionals engaging with our omnichannel educational products. Health Monitor delivers premium point of care content that empowers patients and HCPs with trusted information to achieve the best health outcomes while driving impactful ROI for brands. Learn more at Healthmonitornetwork.com and follow us on LinkedIn, X, YouTube and Instagram. Position Overview: Health Monitor Network (HMN) is seeking a strategic and hands-on Senior Vice President of Research & Insights to lead a modern research and measurement function. This role will unify third-party data, digital metrics, and market insights to drive better client storytelling, campaign performance and optimization, and internal decision-making. As HMN expands its digital offerings and evolves its product mix, the SVP will set the standard for proving value to clients, measuring investment effectiveness and staying ahead of performance expectations in the healthcare media landscape. Essential Job Functions: Campaign Measurement and Performance Strategy • Lead development and management of campaign effectiveness reporting managing third-party relationships (e.g., IQVIA, Symphony, Crossix) and client-supplied metrics., • Design and manage pre/post campaign analyses that demonstrate impact on prescribing behavior, brand awareness, or engagement., • Build a consistent, scalable approach to campaign storytelling that supports pitch materials, renewals, and client QBRs., • Establish performance tracking frameworks for HMN’s core channels (screen, print, podcast, digital partnerships)., • Deliver actionable insights based on engagement metrics, client objectives, and audience behavior trends., • Partner with digital ops and product to evolve how we collect, interpret, and visualize data across touchpoints. Sales Support and Client Strategy • Partner with Sales to create data-backed narratives that differentiate HMN in the market., • Provide consultative support to pharmaceutical clients and key prospects to help them understand ROI, performance, channel fit, and audience reach., • Stand up a scalable research capability leveraging external vendors, panels, and survey tools as needed., • Oversee design and execution of HCP and patient research that informs product development, content strategy, and positioning., • Deliver competitive and market insights that support business development, marketing, and product innovation. Cross-Functional Impact and Enablement • Collaborate with Sales, Product, Marketing, and Technology teams to embed insights into all stages of the campaign and client lifecycle., • Define the foundation for HMN’s future research infrastructure, including vendor strategy, tooling, and potential first-party data partnerships., • Help establish HMN’s external voice through thought leadership, whitepapers, and participation in industry events. Core Competencies: Please Elaborate on each: Qualifications: • 12+ years of experience in research, analytics, or insights roles, with at least 5 in healthcare, pharma, or media., • Demonstrated success in an agency environment, with a deep understanding of how to deliver insights under tight timelines, manage multiple stakeholders, and adapt to fast-changing client needs., • Expertise in third-party measurement methodologies, especially with partners like IQVIA, Symphony, and Crossix., • Familiarity with campaign reporting across healthcare media channels; experience with point of care, print, and digital is a plus., • Strong client-facing communication skills, with a proven ability to translate complex data into clear, compelling stories that influence client decisions and internal strategy., • Experience with omnichannel or multimedia measurement frameworks (e.g., MMM, attribution) is required., • Proven track record turning research insights into commercially successful digital or point-of-care products., • Experience building a new function or scaling a small team into a strategic capability., • Bachelor’s degree required; advanced degree in a relevant field (e.g., Public Health, Data Science, Business, Marketing) preferred. ADA- Physical Demands Office Position We are committed to providing equal employment opportunities to all employees and applicants, including individuals with disabilities. If you require reasonable accommodation during the application or interview process, please let us know. We will work with you to ensure that your needs are met in accordance with the Americans with Disabilities Act (ADA) and other applicable laws. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; talk and hear. The employee regularly is required to walk and reach with hands. Employees frequently use computer keyboards, regularly travel both short and long distances via walking within the work site. The employee must regularly lift and/or move a laptop computer. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employees view computer monitors frequently.
