Director, Global Marketing and Communications
hace 3 días
New York
Job DescriptionCompany Description WHO WE ARE fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. We’ve created a warm, inspiring environment with world-class benefits that encourages our teams to dream big, because that’s how we got here. Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us. Job Description MAIN JOB OBJECTIVE The Director of Global Marketing & Communications is responsible for growing our market share worldwide via global and localized marketing campaign plans. They will be in charge of the marketing strategy for an entire category of business. This person will work closely with global and international partners to bring disruptive marketing activations to life and balance between long term strategic thinking and short term tactical activations from media plans to content strategy to retail activations. JOB RESPONSIBILITIES Marketing & Communications: • Develop marketing and communication plans for key product categories to increase global market share, • Create consumer personas in relation to product category, media, & shopping habits, • Create consumer journey maps with key engagement touchpoints online & offline, • Create a 3-year marketing calendar that combines new product launches, core product campaigns, promotional support, events, and holidays., • Tailor global marketing calendars by region to account for unique challenges and key commercial moments in each market, • Define KPIs for campaign success that go beyond market share within key campaign levers, • Research & present consumer, industry, media, retail, and international marketing trends to ensure category leadership, • Lead global campaigns for product launches and other various category campaigns., • Develop campaign briefs in partnership with the Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns., • Partner with the Creative team on campaign architecture and be the main point of contact for review of assets, • Create media, advertising and promotion strategy recommendations for campaigns based on analysis of past performance and campaign objectives and align with lead markets on approach, • Work with channel partners to understand the latest best practices, • Define media mix model with percent spend by channel for campaigns and annual guidelines, • Develop content matrix to achieve campaign plan objectives (Instore visuals, social posts, advertising assets, website content, trade/retailer content, emails, sampling, events), • Create primary objectives and communication mandatories for content assets, • Partner with regional teams to develop events, partnerships, and collaboration opportunities., • Support markets in Influencer strategy (target groups, engagement strategy, channel focus, etc…) to obtain more earned coverage with KPI, analysis framework and tracking by campaign and annually, • Define hierarchy of communications for visual merchandising instore, • Define trade marketing programs to get customers and staff excited for launch activities instore, • Partner with the Ecommerce/Etail teams to define content requirements for product detail pages and to develop marketing programs to drive traffic to our websites, • Partner with the CRM team to define loyalty programs to increase repeat purchases, • Partner with the Analytics team to measure campaign performance and identify opportunities to improve pre, mid, and post campaign, • Meet with regional counterparts on a regular basis to communicate global strategy, • Coordinate regional marketing activities to maximise global category goals, • Review regional budgets and regional marketing plans to ensure alignment with global strategy, • Identify best practices from regions to share and/or to develop global programs, • Establish a new function and discipline within Fresh, • Create a framework for global marketing communications within the global briefing process, • A discipline against budget guidelines for global and region A&P spend annually, • Annual promotional strategy input and alignment with key markets, • Must be able to remain in a stationary position on average of 7.5 hours/day, • Light to moderate lifting may be required, • While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboardQualifications PROFILE You have: • 10-12+ Years of Experience digital marketing, brand marketing or strategy at a brand or agency, • Knowledge of the global beauty industry and landscape, • Strong knowledge of social media, influencer, and media landscape, • Experience with retail, instore marketing, • Experience working with international teams, • Experience in analyzing complex issues and to develop relevant and realistic plans, programs, and recommendations, • Strong strategic thinker who approaches challenges with thoughtfulness, drive, and appropriate urgency, who works well under pressure and thrives under tight deadlines, • Excellent technical skills – MS Office (specifically advanced Excel, Word, PowerPoint), • Proven ability to lead, build relationships, and work effectively in a highly cross-functional team, • Ability to influence decision making of others incl. local business owners, executives and /or business partners, • Ability to anticipate obstacles and quickly generate alternate solutions/ideas, • Ability to excel under ambiguity, • Exceptional organizational and time management skills, • Clear, confident, and compelling communication (verbal and written skills), • Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach, • Consumer Centric: Build relationships with Consumers through heartfelt generosity, • Agile: Anticipate and champion change, • Collaborative: Communicate and dream with others, • Growth Minded: Seek opportunities that offer the chance to be a curious creator, • Accountable: Take ownership of actions and responsibilities, • A Strategic Thinker: Implement new ideas from data and insights to create the unexpected, • Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success, • Optimistic: Maintain a “Sky’s the Limit” mindset Additional Information WHAT WE OFFER YOU Training & Development and Culture • Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development, • Opportunities for networking and building relationships with LVMH Community and Network, • Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP), • Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays, • Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment, • Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility, • Travel & lodging for those who can’t access care, • Fresh In-Store Discounts and Gratis, • LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc., • Pre-Tax Commuter Benefits through Wage Works The salary range for this role is $160,000 - $210,000 USD. This role is based in New York City. All your information will be kept confidential according to EEO guidelines.
