VP of Sales and Marketing
4 days ago
Jamestown
Job DescriptionDescription: Job Summary: The Vice President of Sales & Marketing is responsible for the strategic leadership, direction, and performance of Weber Knapp’s global sales and marketing functions. This executive oversees all revenue-generating activities, including direct sales, channel partner relationships, business development, and market expansion initiatives. The Vice President serves as a key member of the executive team, collaborating closely with Operations, Engineering, and Finance to align customer needs with Weber Knapp’s manufacturing capabilities and long-term growth strategy. This role ensures the organization maintains strong customer relationships, executes a disciplined go-to-market strategy, and drives profitable, sustainable revenue growth across all product lines. Essential Job Duties/ Responsibilities: Sales and Leadership & Revenue Growth · Develop and execute a comprehensive sales strategy aligned with Weber Knapp’s long-term business objectives. · Lead, mentor, and manage the sales organization, including direct sales, account management, and business development teams. · Establish and monitor key performance metrics to ensure consistent achievement of revenue, margin, and growth targets. · Identify new market opportunities, emerging customer needs, and competitive threats to inform strategic decision-making. · Partner with Operations and Engineering to ensure accurate forecasting, capacity planning, and customer satisfaction. Channel Partner & Distributor Management · Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue growth. · Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures. · Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges. · Expand and strengthen the channel network in strategic markets to support long-term growth. Marketing Strategy & Brand Development · Lead the development and execution of Weber Knapp’s marketing strategy, including brand positioning, digital marketing, product marketing, and communications. · Oversee creation of marketing materials, campaigns, and tools that support sales effectiveness and market visibility. · Ensure consistent brand messaging across all customer touchpoints, trade shows, digital platforms, and partner communications. · Analyze market trends, customer insights, and competitive data to guide product positioning and promotional strategies. Cross-Functional Collaboration & Strategic Leadership · Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue goals. · Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures. · Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges. · Expand and strengthen the channel network in strategic markets to support long-term growth. Operational Excellence & Process Improvement · Implement standardized sales processes, CRM utilization, and reporting tools to improve visibility and efficiency. · Ensure accurate and timely sales forecasting, pipeline management, and performance reporting. · Drive continuous improvement in sales operations, customer onboarding, and service delivery. · Establish and maintain policies and procedures that support scalable, disciplined growth. Requirements: Education & Work Experience Requirements: · Bachelor’s degree in business, marketing, engineering, or related field. · MBA or advanced degree preferred. · Minimum 10 years of progressive sales leadership experience, ideally within manufacturing, engineered products, or industrial markets. · Demonstrated success managing channel partners, distributors, and independent reps. · Proven track record of driving revenue growth, developing high-performing teams, and executing strategic sales plans. · Strong financial acumen, including forecasting, pricing strategy, and margin management. · Experience of collaborating with engineering and operations team in a technical or manufacturing environment. Working Environment: · In-person office environment with regular travel to customer sites, channel partner locations, trade shows, and industry events. · Nights and weekends as needed based on business needs and customer demands. · 50% travel is required for the role. Physical Requirements: · Must be able to sit at a desk for extended periods of time. · Must be able to move throughout the day, including standing, walking, bending, stooping, and climbing stairs. · Must be able to lift materials weighing up to 15 pounds. · Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so the requirements of the position can be fully met. · Must be able to cope with the mental and emotional stresses of the position. Please submit your resume and cover letter if you meet all of the above mentioned qualifications. A full benefits package is also included. ADA Employer/ EOE Employer