Marketing Manager
hace 3 días
Closter
THIS IS NOT A POSITION WITH FORCEBRANDS Position Summary The Marketing Manager will be a key driver in shaping and executing marketing strategies that increase brand awareness, inspire consumer engagement, and accelerate product growth. This role requires a blend of strategic vision and creative execution, bringing out-of-the-box ideas to life that build brand recognition and motivate shoppers to choose our products at retail. Balancing big-picture thinking with hands-on management, the Marketing Manager will oversee day-to-day marketing activities while leading cross-functional initiatives across digital, retail, shopper marketing, PR, content creation, and agency partnerships. Key Responsibilities • Strategic Campaign Development – Manage our agency and help design and manage multi-channel campaigns that drive brand visibility and consumer action at shelf., • Brand Positioning & Storytelling – Craft and communicate a compelling, consistent brand narrative across all consumer touchpoints., • Creative & Content Leadership – Direct agency partners and collaborators to ensure marketing outputs (social, video, digital, packaging, print) are impactful, on-brand, and innovative., • Innovation & Trend Awareness – Identify and apply cultural, creative, and industry trends to keep the brand relevant and top-of-mind., • Cross-Functional Collaboration – Partner with sales, product, and operations teams to align marketing initiatives with business priorities and retail strategies., • Campaign Management – Lead integrated marketing campaigns spanning digital, social, email, influencer, and trade channels, ensuring flawless execution., • Retail & Shopper Marketing – Develop and implement in-store promotions, merchandising tools, and retailer programs that drive consumer pull-through., • Digital Marketing – Oversee paid media (Meta, Google, programmatic), SEO, and website performance with external partners to maximize reach and conversion., • Market Insights – Track market trends, consumer behavior, and competitor activity to inform marketing and product positioning., • Budget Management – Own marketing budgets, ensuring cost efficiency and ROI across campaigns., • Performance Reporting – Monitor KPIs, analyze results, and present actionable insights to management., • Trade show management – organize and manage trade show process. Qualifications • 4–7 years of marketing experience, ideally in food, beverage, or CPG., • Proven track record in developing and executing successful creative campaigns., • Strong understanding of retail channels, plus digital marketing best practices., • Demonstrated ability to think creatively while making data-informed decisions., • Excellent organizational, project management, and multitasking skills., • Strong collaboration and communication abilities across teams and stakeholders., • Experience working in fast-paced, high-growth environments is a plus., • Bachelor’s degree in Marketing, Business, or related field (MBA a plus). Nice-to-Haves • Experience with Shopify, Klaviyo, Google Analytics, and Meta Ads Manager., • Familiarity with shopper marketing, trade promotions, and retailer-specific programs., • Genuine passion for food, health, and wellness categories.
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