Brand Partnerships & Studio Manager
1 day ago
New York
Company Description Lucky Honey is a New York-based fitness and lifestyle brand redefining the modern grip sock and studio-to-street experience. Founded in 2017, the brand combines fashion-forward design with performance functionality, offering elevated grip socks, activewear, and accessories designed for Pilates, barre, yoga, and everyday movement. Lucky Honey operates across direct-to-consumer, wholesale, and private-label channels, with products carried in thousands of fitness studios and retailers nationwide. The brand has collaborated with leading names including Free People Movement, Solidcore, American Eagle, and Revolve. Headquartered in Brooklyn, NY, Lucky Honey’s flagship brings the full brand experience under one roof with retail, fitness classes, corporate offices, and fulfillment operations. At its core, Lucky Honey is built around the intersection of movement, fashion, and community. Role Description The Brand Partnerships & Events Manager is a full-time, on-site role based in Greenpoint, Brooklyn, NY. This position is responsible for managing Lucky Honey’s brand partnerships, pop-ups, events, and experiential activations while overseeing programming and scheduling at our Brooklyn studio. The role serves as a key point of contact for brand partners, collaborators, instructors, and internal teams, ensuring that events, activations, and studio experiences are executed seamlessly and consistently reflect Lucky Honey’s brand standards. Responsibilities include managing the pop-up and event calendar, coordinating partnership deliverables, identifying new collaboration opportunities, overseeing studio and instructor scheduling, and supporting day-to-day operational needs. The ideal candidate combines strong relationship-building skills with exceptional organization, attention to detail, and the ability to manage multiple projects from planning through execution. Key Responsibilities Brand Partnerships & Business Development • Manage relationships with existing brand partners, collaborators, and external organizations, • Identify and develop new partnership opportunities aligned with Lucky Honey’s brand and business objectives, • Coordinate partnership deliverables, timelines, logistics, and expectations, • Serve as the primary point of contact for external partners throughout the planning and execution process, • Maintain strong partner relationships and identify opportunities for repeat collaborations, • Work with leadership to evaluate partnership opportunities and support new business initiatives Events & Experiential Marketing • Manage the company’s calendar of pop-ups, brand activations, events, and seasonal residencies, • Oversee event planning, scheduling, logistics, and execution across multiple locations, • Coordinate with internal teams, vendors, venues, and external partners to ensure successful activations, • Manage event timelines, operational requirements, and on-site execution, • Ensure all activations deliver a consistent, elevated, and brand-aligned customer experience, • Identify opportunities to improve event operations, execution, and overall effectiveness Studio Operations & Programming • Manage and optimize the Brooklyn studio’s class schedule and programming, • Coordinate instructor scheduling, communication, onboarding, and class coverage, • Support day-to-day studio operations to ensure a seamless experience for instructors and customers, • Coordinate in-studio events, brand collaborations, and special programming, • Work with leadership to develop new studio initiatives and improve existing programming, • Maintain clear communication between instructors, studio staff, and internal teams Project Management & Operations • Manage multiple projects, partnerships, and activations simultaneously, • Establish timelines, track deliverables, and ensure projects are completed accurately and on schedule, • Collaborate with marketing, operations, and leadership to coordinate priorities and execution, • Maintain organized schedules, documentation, and operational processes, • Identify inefficiencies and implement improvements to event and partnership workflows, • Support special projects and evolving operational needs as the business grows Reporting & Performance • Track and report on partnership activity, events, activations, and studio programming, • Monitor event participation, operational performance, and partnership outcomes, • Identify opportunities to improve scheduling, resource allocation, and execution, • Provide regular updates and actionable insights to the Leadership Team, • Help develop processes and reporting systems that support the continued growth of Lucky Honey’s experiential initiatives What We’re Looking For • Experience in brand partnerships, event management, experiential marketing, or a related role, • Strong relationship-building and interpersonal communication skills, • Excellent organizational, project management, and problem-solving abilities, • Experience coordinating events, activations, or partnerships from planning through execution, • Ability to manage multiple projects, timelines, and stakeholders simultaneously, • Strong attention to detail and a commitment to delivering high-quality experiences, • A proactive, hands-on approach to managing projects and solving problems, • Excellent written and verbal communication skills, • Ability to work independently while collaborating effectively with internal teams, • Comfort working in a growing business where priorities and responsibilities may evolve, • A genuine interest in fitness, wellness, fashion, and lifestyle brands Preferred Qualifications • 3–5 years of experience in brand partnerships, event management, experiential marketing, or a related field, • Experience working with consumer, fashion, fitness, wellness, or lifestyle brands, • Previous experience managing pop-ups, brand activations, community events, or experiential campaigns, • Experience developing and maintaining relationships with external partners, vendors, and collaborators, • Experience managing event calendars, budgets, timelines, and operational logistics, • Familiarity with boutique fitness studios, instructor scheduling, or fitness programming, • Experience using project management tools and developing operational workflows, • Demonstrated ability to manage multiple projects and deliver successful events or partnerships Compensation and Benefits • Base salary: $68,000 annually, • Full-time position, • 14 days of paid time off annually, • Paid company holidays, • Medical, dental, and vision insurance, • Additional benefits administered through Justworks To Apply To apply, please submit your résumé and a short note describing your experience managing brand partnerships, events, activations, or experiential marketing initiatives. Lucky Honey is an at-will employer. Employment may be ended by either the employee or the company at any time, with or without cause or notice, subject to applicable law. Lucky Honey is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, creed, national origin, citizenship or immigration status, age, sex, pregnancy, sexual orientation, gender identity or expression, disability, genetic information, marital or familial status, military or veteran status, or any other characteristic protected by applicable law. Lucky Honey is committed to providing reasonable accommodations throughout the application and interview process. Applicants who require an accommodation may contact info@luckyhoney.nyc. Employment is contingent upon verification of identity and authorization to work in the United States, as required by federal law.