Marketing & Acquisition Manager
5 days ago
Málaga
Who are we? At Ibancar World, we believe in hiring only the best. We are a fast-growing fintech company located in the heart of Málaga, specializing in consumer lending and loan-as-a-service solutions. We have developed innovative asset-backed lending solutions and are entering the automotive financing sector. We are looking for motivated, ambitious candidates with intellectual agility, who thrive in high-energy environments. We seek top-tier talent committed to driving excellence and pushing boundaries to achieve exceptional results in the world of financial services. Key Responsibilities: • Agile Experimentation: Implement a high-velocity testing roadmap. You will treat every campaign (Meta, Google, CRM) as a scientific experiment—defining hypotheses and analyzing results to identify clear growth levers., • End-to-End Acquisition: Manage and optimize the performance of B2C channels (Paid Social, SEM, and Affiliates) with a focus on CAC (Cost of Acquisition) and Lead-to-Loan conversion., • Funnel Ownership: Work closely with the product team to identify drop-offs in the registration/application flow. You don't just "send traffic"; you help optimize the process and destination., • Retention & CRM: Build automated user journeys (Email, WhatsApp, Push) to re-engage users and maximize LTV (Lifetime Value) using tools like HubSpot or Customer.io., • Risk-Aware Growth: Collaborate with the Credit/Risk team to ensure we are acquiring high-quality borrowers, not just high volume., • Strategic Reporting: Own the marketing dashboard. You will pull data (using BI tools like Tableau) to present clear, actionable insights to the founders., • Product-Marketing Synergy: Act as the bridge between Marketing and Product by providing data-driven insights to influence the product roadmap. You will lead the go-to-market (GTM) strategy for new financial features, ensuring that the value proposition is clearly communicated and validated by user feedback. Requirements: Academic & Professional Background • Education: Degree in Marketing, Economics, Engineering, or Business. A focus on "Data" or "Analytics" is a major plus., • Experience: 3 to 5 years in Digital Marketing or Growth. Experience in Fintech, Neobanking, or high-growth B2C startups is highly valued., • Modern Growth Stack: Familiarity with tools like Google Ads (Search/UAC), Meta Ads, and HubSpot/Customer.io for CRM automation., • Data Literacy: Proficiency in Google Analytics 4. Basic SQL knowledge or experience with BI tools (Tableau/Looker) is expected to pull your own insights., • Attribution & Tracking: Understanding of how to track the user journey from click to loan disbursement using GTM or basic MMP concepts., • Bilingual: Full professional proficiency in English and Spanish., • Equity Mindset: You are motivated by ownership and the long-term "upside" of building a company from the ground up in the Málaga ecosystem., • Communication: Ability to explain "the why" behind the numbers to the founders and the product team. What we offer: • Global career potential: Grow with us as we expand internationally and make a global impact., • Unlimited economic growth: Your income can grow along with your success., • Equity ownership: We believe in sharing success; you will have the opportunity to become a co-owner of the business., • Exceptional location: Work in Málaga, one of Europe’s most beautiful cities, with year-round sunshine and a vibrant culture., • Collaborative culture: Be part of a high-performance, cooperative environment in a company that values and cares for its people. Equal Opportunity Statement We are committed to diversity and inclusivity.
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