Marketing Account Manager
hace 18 horas
Tarragona
We are Zapiplay, a full‑service marketing and design agency based in the UK and Spain. We provide world‑class solutions to medium‑sized businesses worldwide.What we are looking forDesired educationBachelor's degree in marketing, advertising, business, journalism, communications, information systems or statistics.General knowledgeSound knowledge of the Internet.Solid understanding of basic copywriting.Experience- Customer service experience in any industry.- Part‑time, summer or internship work experience is required.- Basic HTML experience (advantage).- Leadership/management experience related to coordinating workflow and deadlines of others (asset).- Experience with Google Analytics (plus).Qualities- Fluent in English (written and verbal). CV must be in English to be considered.- Keeps up to date on new changes on the web and actively reads various blogs.- Professional, reliable and solid work ethic.- Detail‑oriented.- Self‑motivated.- Dedication to quality and a high level of follow‑through.- Focuses on problem solving in a proactive and professional manner.- Strong analytical skills and ability to make data‑driven decisions.- Ability to meet deadlines.Responsibilities- Conduct research to establish a solid understanding of the client's business objectives and propose solutions and strategies that meet their needs and drive success on the web.- Generate and provide resources to educate clients on the value of digital marketing strategies and the actions involved in achieving their goals.- Identify digital marketing opportunities for clients and lead testing processes.- Manage the ideation, planning and execution efforts of special CRO projects (e.G., design specifications, freelance contributions).- Conduct A/B testing, website usability and website conversion rate analysis.- Interpret web analytics, demographics, market research and buyer behaviours in relation to CRO efforts. Generate and execute strategies based on findings.- Produce monthly reports on digital marketing campaigns.- Fix technical problems in the backend of websites.Percentage breakdown- 5% – analysing customer competition- 5% – working on the backend of websites / troubleshooting technical problems- 10% – external resource management for CRO projects (i.E., freelancers)- 10% – creating reports for client campaigns- 25% – customer strategy and analysis- 30% – conducting and analysing A/B tests and other assessmentsTrainingOur marketing and design training programme is offered to new Zapiplay family members.Growth opportunitiesMerit‑based promotion opportunities. Salary is negotiable.Toll free telephone+44 33 0043 9754+34 977 279 297+34 910 053 312Business hours: Monday to Sunday 9 am – 8 pm.Technical Support: Monday to Friday 9 am – 5 pm.#J-18808-Ljbffr
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