Digital Product Manager - Cro & Optimization
11 hours ago
A Coruña
We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team.This is a hands‑on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience.The role requires basic front‑end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.CORE JOB RESPONSIBILITIES- Own digital product initiatives from discovery through implementation and optimisation- Identify conversion and customer‑experience opportunities using data and customer insights- Define, prioritise and manage CRO and A/B testing initiatives- Configure and monitor experiments and analyse results to drive product decisions- Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance- Work closely with UX/UI, Development, Analytics and Marketing teams- Coordinate development teams and external partners and ensure initiatives move forward- Make basic front‑end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups- Work within the SFCC ecommerce environment, understanding its main customer‑facing components and configurations- Identify friction across key journeys such as search, navigation, PLP, PDP and checkout- Continuously optimise the customer experience based on data and experimentation- 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role- Strong experience in CRO, A/B testing and experimentation- Strong analytical mindset and experience with digital analytics tolos- Good understanding of ecommerce and customer journeys- Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding- Experience working with Product, UX and Development teams- Strong ownership, communication and stakeholder‑management skills- Fluent professional English- Collaborative and proactive attitude- Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice‑to‑have- Knowledge of retail/fashion ecommerce environment and AI‑related digital tools will be considered a plus- An International, fresh and dynamic working environment- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares- Training & Development platform and paths- Discount on our products both online and in stores- Flexible Compensation platformDon’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.Guess promotes a people‑first workspace, where their well‑being and their development are part of the history and the success of the brand.Do you think we’re a good match for you?#J-18808-Ljbffr
Jesu G.Active 1 day ago