Citylife Madrid in 33 Gran Vía - Hiring Now

Marketing & Brand Manager

2 days ago

Full-time

Centro, Madrid

About Citylife Group Citylife Group is a company based in Madrid, specializing in experiences for the international students community. Our operations span multiple business lines including nightlife with several weekly events and club nights under several distinctive event brands. Role Overview We are seeking a Marketing & Brand Manager to lead our marketing efforts and drive growth across our brands. This is a strategic leadership position with a hands-on execution component. You will be responsible for shaping and executing multi-brand marketing strategies, managing campaigns, overseeing brand consistency, and leading a small team to achieve the goals. The role is ideal for someone entrepreneurial, experienced in the events sector, and passionate about building brands from the inside out. Key Responsibilities Brand Management: Own and develop the identity, tone, and strategy of each event brand. Ensure brand consistency across all channels and touchpoints (online & offline). Conceptualize and execute branding campaigns, collaborations, and seasonal pushes and special events. Marketing Strategy & Execution: Develop and implement marketing strategies (online & offline) to drive awareness, ticket sales, and engagement. Plan and manage digital marketing campaigns (social media, email marketing, paid ads, influencer partnerships). Optimize and oversee content creation: visual direction, social media, promotional videos, etc. Analyze performance data and adjust campaigns to meet KPIs and business goals. Team & Project Management Lead and coordinate a small team, freelancers, and creative collaborators. Collaborate closely with operations, production, and sales teams to align on strategy and execution. Create timelines, assign tasks, and ensure delivery of all marketing assets on time and on brand. Hands-On Involvement Actively participate in the day-to-day execution of marketing tasks (content creation, social posts, ad setup, website updates). Be present and involved in events when needed for content capture, brand supervision, or on-site initiatives. Requirements 3 to 5+ years of experience in marketing, branding, or communications (ideally within nightlife, entertainment, events, or lifestyle sectors). Proven experience managing multiple brands and campaigns simultaneously. Strong creative instincts and visual understanding of nightlife/event/lifestyle branding. Excellent organizational and project management skills. Ability to balance strategic thinking with hands-on execution. Fluent in English; Spanish is a big plus. Experience with tools like Meta Ads Manager, Mailchimp, Google Ads. What We Offer A creative and entrepreneurial work environment in one of Europe’s top nightlife cities. Direct impact on the growth and visibility of some of Madrid’s most iconic international events. Flexibility and space to bring your own ideas to life. Competitive compensation based on experience and results.

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