Digital Marketing Specialist
hace 3 días
Alcobendas
About the Company OMODA Motors is a new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars. Mission As a digital marketing specialist, you’ll support the marketing team to bring the best results through digital channels (website, social media, digital advertising…). Propose new media trends, show how to increase lead generation through website & paid media and coordinate with agencies to meet business goals. Main Responsibilities • Coordinate the Performance Media planning with involved agencies (creative and media)., • Develop new ways of increasing KPIs (traffic / leads / conversion rates) through Media channels., • Coordinate the communication in website is aligned with brand’s needs., • Propose and develop new ways of increasing traffic and leads through website., • Coordinate campaigns across various digital channels: social media, paid media activities., • Measure and analyze campaigns’ success using data and analytics tools., • Optimize costs and improve conversion rates in different digital channels., • Create Google Analytics reports to share results with HQ & marketing teams., • Take part and lead meetings to explain the digital communication details to get the key performance metrics (KPIs)., • Guarantee digital content are aligned with offline communication objectives, • Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)., • Ensure website information is always updated and working properly delivering data to CRM & Analytics platforms., • Share results obtained through digital channels with analytics platforms., • Stay up to date with digital marketing trends and new technologies and make recommendations for how the company can stay ahead of the curve. Requirements • A bachelor’s degree in advertising, Visual Design, Marketing, Business, New Media or Public Relations., • 2+ years of demonstrable experience in marketing or digital marketing roles., • High level of English (written & spoken)., • Analytical skills to understand data, study metrics, and align strategies., • Innovative thinker with a keen eye for detail and identifying trends., • Strong interpersonal, verbal and written communication skills., • A bachelor’s degree in advertising, Visual Design, Marketing, Business, New Media or Public Relations., • 2+ years of demonstrable experience in marketing or digital marketing roles., • High level of English (written & spoken)., • Analytical skills to understand data, study metrics, and align strategies., • Innovative thinker with a keen eye for detail and identifying trends., • Strong interpersonal, verbal and written communication skills. We inform you that OMODA MOTORS SPAIN S.L., a company with its registered office in Modulo 1 de la planta baja, Avda. Brusuelas 36, 28108, Alcobendas, Madrid, with CIF B56485493 (hereinafter referred to as the "Company"), will process your personal data on the basis of your express consent for the purposes of managing your job application. Your personal data will be transferred to Chery Automobile Co. Ltd (parent company of the Group), a company based in China, in order to carry out the process you have voluntarily requested. As stated in the European Data Protection Regulation (GDPR), we inform you that the Personal Information Protection Law of the People's Republic of China (PIPL) may conflict with the GDPR and in some scenarios. Your personal data will be kept for 2 years and then delete. Additionally, you may exercise your data protection rights (access, rectification, opposition, cancellation, etc.) by sending an e-mail to indicating the right you wish to exercise and your identification details. If you consider that we have not handled your personal data appropriately, you may contact the Data Protection Officer at . However, we inform you that you have the right to lodge a complaint with the Spanish Data Protection Agency if you consider that there has been a breach of data protection legislation with regard to the processing of your personal data.
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