Global Visual Merchandiser - Fashion Brand
hace 3 días
Palma
Our client is a highly desirable Global Leading Premium Contemporary Footwear Brand known for its creativity, innovation and heritage. Mission of the Position: Design and implement compelling in-store displays, window concepts, and brand presentation standards to attract traffic and increase revenue. Ensure these visual strategies align with the global business strategy, Go-to-Market (GTM) plan, and product range. Maintain world-class visual execution across all channels and markets, adapting to regional nuances while preserving brand consistency. Responsibilities: • Lead the global visual merchandising (VM) strategy across all retail channels: Direct operated stores, outlets, department stores, franchises, and distributors., • Define seasonal and promotional VM concepts aligned with GTM strategy, product launches, and marketing campaigns., • Source and coordinate creative materials, props, and accessories for store and window displays., • Ensure global consistency in visual execution while adapting for local market needs and formats., • Oversee implementation across worldwide regions, ensuring excellence in store presentation., • Support and train store teams on VM guidelines, execution standards, and brand storytelling., • Collaborate cross-functionally with key stakeholders in Design, Product, Retail, Marketing, and Buying., • Monitor and report on visual performance KPIs, identifying areas for improvement and driving impact., • Research and apply design, retail, and lifestyle trends to continuously innovate visual strategy., • Manage the VM budget and resources efficiently across all channels and markets. Skills for the Position: • Solid experience in VM or retail visual roles within lifestyle or premium international brands., • Strategic, business-oriented mindset with a strong aesthetic sensibility., • Detail-oriented, hands-on, and performance-driven approach., • Proven ability to operate in a global, multi-channel environment., • Excellent cross-functional communication and collaboration skills., • Fluent in English; additional languages are a plus. Main Stakeholders: Internals: Retail Director, Product Manager, Country Directors, Retail Area Managers, Store Managers, Design and Content Teams, Retail Operations Manager. Externals: Distributors, Suppliers. Reports to: Head of Retail Marketing. Requirements for the Position: • Relevant previous experience in visual merchandising within the fashion industry., • Advanced knowledge of visual design tools., • Strong analytical and project management skills., • Background in design, fashion-related management, and retail., • Flexible schedule. ESG Objective: Align the organization of visual retail with ESG goals and priorities, maintaining a sustainable and profitable business model, fostering cooperation and partnerships with stakeholders, promoting human and professional development, encouraging inclusive growth, and offering unique customer experiences.