Marketing Operations and CRM Expert (Hubspot)
21 hours ago
Santiago de Compostela
Overview As Marketing Operations & Technology Specialist, you optimize and scale DocPlanners core marketing platforms, with HubSpot at the core. You drive operations excellence and contribute to AI-powered transformations to improve efficiency. You act as a bridge between technical execution and marketing strategy, ensuring reliable data flows and platform performance. This role offers the chance to shape how marketing leverages AI and automation at scale, within a globally distributed team. Compensaciones / Beneficios • Healthcare insurance, • Wellness support, • Generous time off, • Local perks (meal vouchers, transport allowances, parental leave), • Career growth and learning opportunities, • Global, diverse team and flexible work arrangements Responsabilidades • Configure, maintain, and optimize marketing systems for scalability and performance, • Lead AI-powered workflows, agents, and emerging capabilities to automate marketing processes, • Manage HubSpot–Salesforce sync, ensuring data integrity and alignment, • Develop and refine predictive lead scoring for better prioritization and conversion, • Monitor workflows and resolve errors, especially MQLs and lead routing, • Use data enrichment and custom actions in workflows to enhance automation, • Document processes, train users on best practices, and maintain CRM data hygiene, • Oversee data security, governance, and GDPR compliance for marketing systems, • Drive cross-platform integrations and collaborate with data teams and system admins, • Stay updated on data and tech changes, evaluating new solutions as needed, • Support ongoing improvements to marketing tech and AI initiatives Requisitos principales • HubSpot proficiency (required), • Salesforce experience a plus, especially HubSpot–Salesforce sync, • Interest or hands-on experience with applying AI to marketing operations, • Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions, • Proven ability to manage multiple priorities with attention to detail, • Proactive mindset with initiative and follow-through, • Strong written and verbal communication in English, • Degree in marketing, computer science, business, or related field (unknown), • proactive mindset, • strong initiative and follow-through, • clear communication, • HubSpot, • Salesforce, • AI in marketing operations