Growth Marketing Manager
2 days ago
A Coruña
We are looking for a Growth Manager to lead end-to-end acquisition projects and drive performance across paid media, lead generation, and eCommerce growth. This is a player-coach role combining hands-on execution with cross-functional leadership: you will be able to operate campaigns directly in-platform when required, while coordinating internal and external resources to launch acquisition initiatives from zero to scaled performance, with strong ownership, prioritization, and operational discipline. The responsibilities of the role: End-to-end Acquisition Project Leadership • Lead acquisition initiatives from strategy to execution: objectives, channel mix, budget allocation, deliverables, timelines, and results. • Build and run acquisition projects from scratch (new products, new campaigns, new audiences, new landing experiences), ensuring fast and high-quality delivery. • Own cross-functional coordination to deliver end-to-end: align and manage resources across creative/content, SEO, CRO/UX, web/dev, analytics and any external partners. Performance Marketing Execution (Hands-on when required) • Plan, launch, optimize, and scale campaigns across Google Ads (Search/PMAX/YouTube) and Meta Ads (minimum). • Ensure full-funnel performance: audience strategy, creative testing, retargeting, landing page alignment, and continuous optimization. • Lead generation: manage lead volume and quality with a pragmatic approach to qualification signals and funnel efficiency. eCommerce Growth Enablement (Acquisition + Conversion) • Understand and drive eCommerce growth levers in partnership with CRO/UX, SEO/GEO and web teams. Opportunity Detection & Growth Intelligence • Proactively identify growth opportunities: new segments, keywords, audiences, creatives angles, offers, and new sources of demand. Operating Cadence & Stakeholder Management • Establish execution cadence: weekly priorities, workstreams tracking, decision-making forums, and clear communication with stakeholders. • Ensure quality control across deliverables (briefing standards, QA checklists, and launch readiness) to prevent errors and rework. Experience and Skills: • . 7-10+ years in agency or hybrid environments, with proven ownership of acquisition/performance projects. • Demonstrated ability to lead end-to-end lead generation and acquisition programs, including cross-functional delivery. • Hands-on expertise in Google Ads and Meta Ads (campaign setup, optimization, structure, bidding, targeting, retargeting). • Strong understanding of eCommerce fundamentals (conversion drivers, UX implications, landing page performance, measurement basics). • Strong project leadership: scope definition, prioritization, resource coordination, and delivery under pressure. • Commercial mindset and performance orientation: ability to connect actions to outcomes and make trade-offs. • Clear, direct communication and strong stakeholder management skills. Preferred Qualifications: • Experience with additional paid platforms (e.g., TikTok Ads, LinkedIn Ads, DV360). • Experience scaling campaigns across multiple audiences/markets and managing external agencies/vendors. • Basic knowledge of tracking fundamentals (events, pixels, UTMs) to ensure launch Languages: • English: C1 level required (written and spoken). • Spanish: native. Soft Skills: • Communication & Listening – Clearly understand and express client needs across teams. • Relationship Building – Adapt to cultural nuances and maintain lasting client trust. • Leadership & Coordination – Guide cross-functional teams and align strategies. • Strategic Thinking – Shape global brand objectives into localized campaign action. • Problem-Solving – Identify obstacles and implement agile solutions. • Organization & Adaptability – Manage multiple markets and priorities under pressure. • Negotiation & Diplomacy – Balance client goals, budgets, and team interests. • Confidence & Humility – Lead assertively while being receptive to feedback. • Curiosity & Proactivity – Continuously seek improvements and innovation.
